Share with the world 🙏Wingman MSP Marketing State of the Industry 2026: Share Your Voice
The MSP landscape is changing fast. AI is reshaping service delivery, buyer expectations are rising, and the pressure to stand out in an increasingly crowded market has never been greater. But amid all the noise, one question keeps coming up in conversations with MSP owners and marketing teams across the world: what’s actually working right now?
That’s what we’re here to find out.
Wingman is launching the MSP Marketing State of the Industry 2026 Report – captured via a short, independent survey it is designed to identify the real trends, challenges, and opportunities shaping the managed services sector today. We’re inviting MSPs and IT firms of all sizes to take part and help us build the most accurate picture yet of where the industry stands.
Why we’re running this
Since 2017, Wingman has worked with over 300 MSPs and IT firms across the world, helping them generate prospect conversations and grow through marketing, sales, and lead generation. Over that time, we’ve seen what works, what doesn’t, and how dramatically the landscape has shifted.
But one thing has stayed consistent: MSPs want context. They want to know how their peers are approaching marketing, where budgets are being allocated, what’s driving new business, and what’s keeping owners up at night. This survey gives us – and you – the data to answer those questions properly.
What the survey covers
The questionnaire takes no more than 10 minutes to complete and covers the trends, challenges, and opportunities that are defining the MSP space heading into 2026. Your responses will feed directly into Wingman’s upcoming reports, blogs, and campaigns, creating benchmarking insights that are genuinely useful to the whole community – not just headline statistics, but practical context that helps MSPs make better decisions.
What’s in it for you
Beyond contributing to research that benefits the wider MSP sector, everyone who shares their contact details at the end will be entered into a draw to win a £250 Amazon voucher as a thank you for their time.
The findings will be published and shared freely. If you want early access to the results, completing the survey is the best way to make sure you’re first to see them.
Take part today
If you run or work within a managed service provider or IT firm, we’d love to hear from you. The more responses we receive, the richer and more representative the findings will be.
