Is your MSP needing more
conversations & customers?

That's exactly what we deliver.

We’ve generated 1000’s of prospect conversations
for 200+ MSPs around the world.

We’d love to help you grow your business too.

“We’ve had more prospect meetings in the last 6 months,
than we’ve ever had before.”
– Jamie Marshall, Everon – Switched on IT

Wingman is a full service MSP Marketing agency.
We are dedicated to starting prospect conversations
for IT businesses around the English speaking world.

Never fly solo again.

Creating prospect conversations through our MSP marketing services since 2017.

We know you don’t have time for sales and marketing. We’ve heard it many times before.

This is exactly why our founder, Dave Sutton, answered the industry’s calling and created Wingman MSP Marketing to help.

What a journey it’s been …

Back in 2013, Dave transformed his MSP from £250k to £1.2m revenue in under 3 years and decided to plot a course to help others do the same.
Since founding Wingman, the team has helped 200+ MSPs around the world to do something similar. Our reason for getting out of bed in the morning? Helping MSPs starting more conversations with prospects.
In 2022, Mark Copeman joined the business to become his co-pilot. He speaks regularly on the subject of MSP Marketing online and on stage, around the world.
In 2024, we consolidated our experience and launched The MSP Marketing operating system™ (MMoS) – a tried and tested framework for sustainably growing an MSP business.
Alongside Dave and Mark’s growing team of 25+, the team strives to become the outsourced marketing department of choice for IT businesses around the English speaking world.
In 2025, we continue to support solopreneur to 800+ person MSPs and vendors start more conversations with their target market.

Whether you need help getting started OR a virtual marketing department alongside you, Wingman has a service to help.

MSP Marketing is a process.
Our MSP Marketing operating System™ (MMoS)
will get you results. Consistently.

Through our years of experience of working with MSPs, we’ve created and refined a system we know works, to deliver conversations and new business to MSPs all over the world.

Sophos’s MSP Perspectives Report names
“winning new customers” amongst MSPs’ top three challenges.

Our MSP Marketing oS aims to fill that knowledge gap.

It’s our proven flightplan for creating sustainable growth.

Getting that foundation right is essential or it’ll be a turbulent ride.

Happy msp partners around the world

“I worked with Wingman on a rebrand, website and printed materials.

Everything turned out excellent – beyond my expectations.

The team is very prompt, but also does not rush you, they want to make sure you get exactly what you want.

I will be working with them in the future for my marketing needs.”

Andrew Rosenau,
Owner | Leap Forward Tech, MN, USA

When we meet MSPs for the first time, this is what we hear ...

– Referrals are unpredictable and are drying up.

– You’ve tried generic agencies, but they don’t get it / IT.

– PPC has burnt a hole in your pocket.

– In 2025, there is more competition than ever.

– You don’t know where or how much to spend.

– You are looking for a plan and help to get started.

– If you don’t have a process for winning new business,
you soon won’t have a business.

We feel your pain. We're here to help.

We guide MSPs, just like you,
from the tarmac, to the skies.

Through our MSP Marketing operating System™, we've five discrete services to propel you skyward.
Each of them are made of up the various marketing and sales disciplines, we know you need.
Some of those disciplines are laid out below.

Strategy, messaging & tactics

Brand design

Web site build & development

vCMO reviews

Team & office photography

Storytelling content for blogs & social

Fully integrated campaigns

Telemarketing services

Sales process, tracking & CRM

Print creation

Landing page development

Search engine optimisation

F2F & remote video testimonials

Written case studies

Online and F2F event campaigns

ANOTHER GLOWING MSP REVIEW

“Wingman supported Urban with a brand & website refresh.

We’re really pleased with the outcome and impact our new image is having with our clients & prospects.”

Perry Ashby
CEO | Urban Network, London, UK

We know the challenges standing in your way.
Because we've solved them for others.

Just some of Wingman's recent achievements ...

Generated leads that became 3 new clients within 3-months from go-live for a UK-based MSP
Created a stunning brand that supported 100% growth over 18-months for a US-based MSP
Cultivated over 40 new prospect conversations in less than 12-months for a UK-based MSP
Created a new brand and began ranking locally on Google within 2-months for a US-based MSP
Secured 20 leading CTOs as event attendees, converting into 5 clients for a UK-based MSP
Netted a 250-seat client as a result of a new website + rank improvement for a US-based MSP

Google review

“Our website is now far smarter
and better represents who we are as a business …

… the Wingman team are great to work with!”

Paul Quintana,
Owner | Zia Networks, NM, USA

Let's talk about your MSP.

Get a free website review, discuss your goals or get planning your growth.

Claim your free website review and Josh or Mark will send over a video, worth more than a Club class seat, to set you on the right path, with our compliments. Alternatively, you know which button to click...

FREE MSP WEBSITE REVIEW

Speak to us

Is your MSP needing more conversations & customers?