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Sales and marketing for MSPs

Your MSP Marketing challenges solved.
How can we help your MSP too?

Wingman is a multi-disciplined marketing agency, which is dedicated to providing a complete ‘all done for you’ MSP marketing service. Utilizing years of front-line technical experience, we’re making marketing for Managed Service Providers just like yours, a breeze.​

Looking for more managed service / IT Support retained clients?

If you need to be winning more of those all important MSP managed service contract clients, we can help you build, engage, nurture and convert the audience of new business prospects that your growth demands.

Want to improve your brand or website?

If you want to better impress your prospects and win more business online - we can help. You need a beautiful brand and website experience, with engaging, educational content to attract and impress your target audience.

Need support for your internal sales or marketing function?

If you have either a sales or marketing function within your business, but need support in providing them with the assets and resources they demand - we're on-hand.

Launching a new product or service?

If you need to broadcast and promote a new product or service that you are launching, whether to customers or prospects - look no further. We can support you in developing the image, message and campaign execution to get the sales flowing.

Understanding the MSP business

Partnering-up with an MSP marketing agency that genuinely understands the Managed Service Provider (MSP) industry space, your business and the services you provide, is absolutely fundamental to secure success from any investment in sales and marketing activity.

Wingman are just a little bit different to the average agency – not only are we directly born out of the MSP space, having worked on the front-lines for many years growing MSPs first-hand – we also remain plugged-in to the industry; proudly partnered and affiliated with industry leaders such as CompTIA and The Tech Tribe.

The insights that we collect each and every day from the MSP campaigns we operate, delivers unrivalled insight that will not only save your time and resources, but set your MSP marketing strategy on a tried and tested path.

We appreciate an MSP’s challenges and how to overcome them.

Our MSP Marketing services.


To cater for anything and everything you need marketing-wise, we provide a comprehensive full-house of MSP marketing agency services, which suit the demands for any growth-hungry MSP.

Gone are the days of simply dialing the phone and picking up a lead straight away – the competitive world of technology services is ever more challenging and complex; which is why we endorse the implementation of multi-touch marketing strategies – playing the long-game of keeping in your prospects’ minds, ready as and when a need arises.

We don’t operate campaigns blindly, taking a joined-up strategized approach to our campaigns – focusing on three key pillars: audience, message and broadcast.


Copywriting: educational content for blogs & websites

Email campaigns

Campaign creation and distribution


Creative artwork for social media, web and print


Engaging video content for social media and web

Contact data

Quality target contacts & organisations to build your audience

Digital ads

Be found online with PPC and social media advertising

Our campaign methodology: The three pillars of MSP Marketing …
Tailored MSP marketing messages, which are delivered directly towards your target-profile suspects and prospects – designed to create awareness, build engagement and generate tangible business opportunities.


Everything starts with discovering, building, engaging and profiling an audience. Without a tailored audience, how do you know the right people are listening to your marketing messages? We work with you to identify the best-fit target prospect personas. Acquire the data. Conduct research and gather intelligence, which will form a pipeline of prospects for your MSP sales & marketing activity.


What messages best resonate with your potential buyers? Here’s a clue… it won’t be tech. Considerable research and ground work is required to build campaign messages that will best resonate with your buyers, while ensuring you stand head and shoulders above your competition. Only by getting under the skin of your target audience, can you see that your MSP marketing messages speak their language.


We bring together a wide-variety of marketing & sales mediums to best reach out and nurture your target audience from suspect > prospect > lead. A well-timed cadence of ‘multi-touch campaign activities’ are absolutely fundamental to securing success from what is often a game of playing the combination of ‘right message, right time, right place’.

Where to get started?

Walk through the steps listed below – exploring first, the foundations that are needed before you start MSP marketing campaign activity, right through to the MSP campaign broadcasting.
If you can answer no to any of these questions, please explore the associated service, which is hyperlinked.

1. Do you already have a marketing audience?

Your suspects & prospects

*Yes* : I have a curated list of prospects with insights & intelligence to focus your activity towards. If you already have a valuable and up-to-date audience list of good-fit prospects, we can drop them into our campaign activity, whether digital marketing, email or telemarketing.

*No* : I don't yet have an audience or it is not up-to-date and contains no value - we can work with you to source and build one.

Why not book a no obligation free 30 mins with Dave Sutton, founder?

2. Do you have a marketing message?
Knowing the right things to say

*Yes* : I have presence within one or more industry sectors, already have my research completed and have well-defined the pains of our customers, the challenges we solve, how we solve those challenges and just need help in broadcasting that message.

*No* : I do not yet have presence established within one or more industry sectors and I have not completed any research or a strategy formed for my MSP marketing messages.

Why not book a no obligation free 30 mins with Dave Sutton, founder?

3. Do you produce and broadcast content and digital marketing campaigns?
Educate and guide

*Yes* : I already have our content and/or digital marketing covered.

*No* : I don't have the time, resources or research to produce content or run digital marketing activities.

Why not book a no obligation free 30 mins with Dave Sutton, founder?

4. Do you have a sales force following-up with prospects?
Build relationships and spot opportunities

*Yes* : I have a sales person or team and either, need help with supporting them with scale, or supporting them with content and digital marketing instead.

*No* : I do not have dedicated resource to engage and nurture prospects from a sales perspective.

Why not book a no obligation free 30 mins with Dave Sutton, founder?

Put us to the test. How about a free website review & action plan?

Claim your review today and Wingman's Mark Copeman will send over a video with more value than you can possibly imagine to set you on the right path, with our compliments.

Or, if you just fancy a chat, we'd love to start a conversation ...

We are proud to have worked with 100+ MSPs around the world. All of our relationships start with a friendly chat. Zoom, Teams, Snapchat, fax or face to face - we'd love to find a way ...