Your MSP's End-to-End AI Proposition
We build the proposition, launch it to your market, close the sale, and deliver the technical work behind it, all under your brand, so you don’t have to hire a single new person to do it.
- Proposition
- Messaging
- Go-to-Market
- Discovery
- Delivery
We live and breathe the MSP AI opportunity.
Your clients are already asking you about AI, and you don’t want them talking to your competition if you are not ready.
Wingman built the A-Z of AI for MSPs, so you don’t have to.
From creating the positioning, the marketing launch, supporting the sales process, right through to the delivery capability; we’re your AI Wingman.
Take as much or as little support from Wingman as you need to complement your AI offering.
Six plug-in AI services - take the whole run, or cherry-pick what you're missing
Every stage delivered under your brand - your clients never see Wingman
Built on the same proven automation and agent stack that Wingman runs its own operations on
Positioning from people who understand what MSPs are actually up against.
AI isn’t a product sale, it’s a repositioning: the difference between being perceived by prospects & clients simply as a supplier vs. a partner they couldn’t imagine living without.
That’s the shift our A-Z AI offering is built to help you achieve.
- Proposition development
- Go-to-market & event strategy
- Sales enablement collateral
- Discovery audit delivery
- Automation & agent build
- Team enablement & training (for the client or MSP team)
Your value proposition – IT hygiene, cyber best practice, and 365 controls stay exactly where they are – with you.
We build the AI layer on top of the foundations you have in place already, not instead of it.
Add an AI proposition to your business. Bring in Wingman to build the engine room behind it.
“We’ve achieved more in 6 months with Wingman, than in 3 years with our previous agency.”
Laura Audette | Chief of Staff
Proposition & Go-to-Market
Your proposition, and the audience to put it in front of.
We know AI is on every MSP’s roadmap, but turning “we do AI now” into a proposition that actually opens doors, takes more than a line on the website. It takes a messaging framework of real-word stories built around your target market.
Wingman builds the story with you and curates the pipeline of prospects to promote your messaging in-front of.
We develop the narrative that moves the prospect’s perception of you from generic “middle-of-the-road IT Support messages”, to “this company can help me understand what AI means for my business, and ensure we get there”, and develop the audience of prospects with an appetite.
GTM proposition & messaging framework
Brand-aligned AI narrative
Event strategy & format
Audience building
Event content & materials
Follow-up sequencing
“What really sets Wingman Marketing apart is their knowledge of our industry.
They always deliver fresh and effective ideas that hit the mark with our audience. From planning to getting things done, they’ve got us covered.”
Jenna Rigg | Sales Lead
Sales & Discovery
Turning curiosity into a paid engagement – and into more business…
This step isn’t a sales pitch, it’s a genuinely consultative conversation. We work through the client’s business function by function, uncovering the real workflow nuances and pain points rather than running through a generic checklist, so the report lands as insight and strategic advice, not boilerplate.
It’s structured and conversation-led, (no privileged network access required), and maps what the client has, who can access it, where the barriers to adoption sit, and what it would take to fix them. Delivered as a client-ready report & plan, created under your name; it’s the low-risk entry point that earns you the right to the next conversation.
- Conversation guides & proposal templates
- Objection-handling collateral
- Discovery audit delivery
- Client-ready reporting, under your brand
- No access to incumbent IT setup required
Most MSPs lose this stage to scope creep or a stalled proposal; this one comes with the conversation guides, proposal templates, and objection-handling collateral built to stop that happening.
Implementation
Technical delivery that turns a roadmap into something a client can actually use.
The foundations stay yours. Your IT best practices, cyber hygiene, and 365 controls are the specialism your clients already trust you for, and we’re not here to touch them. Once they’re in place, Wingman builds the tailored AI layer on top, in three components you can take together or separately.
- Workflow Mapping & Tailored AI Build – mapping how the business actually operates, function by function, into a clear, sequenced roadmap
- Automation Workflow Creation – building the process automations the roadmap identifies, on the same stack Wingman runs its own operations on
- Agent Creation – building and tailoring AI agents for specific workflows, with governance built in from day one
Best suited to MSPs with no in-house workflow consultant or automation-build capability, and no appetite to hire for it or wait to build it, (right now).
This is the layer most MSPs never get to build themselves (or currently lack the confidence to transition) – not because the roadmap’s wrong, but because it stems from an entirely different skillset to the capabilities already held among most MSP’s teams.
Insights & expertise
Insights into the MSP AI market.
Wingman has worked exclusively with MSPs around the world for the better part of a decade. We’re already heavily immersed in AI, automation, integration, and development work ourselves, running our own CRM and go-to-market operation (aka “GTM Engineering”), and we’re putting that same experience to work helping MSPs make the most of the AI opportunity.
Want the capability in-house instead?
We also run AI enablement training, skilling up your team, or your client’s, to scope, build, and support AI work themselves.
- AI proposition & positioning strategy
- Go-to-market planning for a new offer
- Consulting & validation on your AI pitch
- AI enablement training – skill up your team to deliver AI solutions
- You can even rent our brains for an hour
“For us, it’s much more than a vendor client relationship.
It truly has evolved into a partnership.
They get us, we get them. The deal works.”
Frank D’Alessio | President
NEVER FLY SOLO.
Start with a free AI steering session for your MSP.
We'll map your route to market and show you where the money actually is, then you decide how much of the A-Z you want us to run - the whole journey, or just the plug-in services you're missing. Nothing here is all-or-nothing.
