Skip links

Wingman runs the
MSP Marketing operating System™

5 services, to fit with your MSP's maturity

1) Jetstream
(a marketing plan, unique to you)
2) Take Off
(your website & foundation)
3) Content Autopilot
(done-for-you content creation)
4) Mach 1
(ongoing passive marketing)
5) Concorde
(your virtual marketing department)


Put us to the test.
Let's build your MSP a marketing plan.

Spend a couple of hours with Wingman's founder, Dave Sutton, who will guide you through our proven "Jetstream Marketing Plan" process for unwrapping your MSP's offer to the world.
He'll report back with a detailed marketing plan for you to take and use however you wish.
Of course, we hope you choose to work with us to execute - but that's for you to decide.
It'll be time and money very well spent to get on the right flight plan.


Ready for Take Off?
Let's get your MSP's
marketing foundation strong

Too often, we’ve seen MSPs ‘setting fire’ to money, running expensive ad campaigns and events when they don’t have the right marketing foundation in place.

We believe that it’s false economy generating noise in the marketplace that generates visitors to your website, if your online presence isn’t fit for purpose and won’t convert.

For this reason, we’ve created an affordable, all-encompassing marketing service (for a one-off price) to give you the confidence to begin the marketing process.

It includes the elements listed below:

1. Discovery consultation

2. Target market analysis

3. Brand / logo development

4. Key messages creation

5. Key phrase selection / review

6. Website copywriting

7. Website build & creation

8. Landing page creation

9. Testimonial sourcing template and plan

10. Creation of one video testimonial

11. Social media channels set up / review

12. Google Analytics & search console setup

13. Supply of 250 email / address contacts

14. Sales proposal review

15. Google Business Profile / Bing Places review


Have a foundation but no time to build on it? Take a look at our done-for you Content Autopilot

We know you don’t have the time. We’ve created the solution.

Unique, personalis/zed, monthly social and blog content for time-poor MSPs.

This is our ‘toe in the water’ monthly service if you’ve a modest budget and know you need start with something. 

Create the right impression with your prospects – show them you’re an industry thought leader with ‘done-for-you’ content marketing, direct to your social media feeds and website.

There are plenty of great syndicated content services out there – we’re friends with all of them. Our service is different … 

The content we publish on your behalf is UNIQUE TO YOUR BUSINESS.

You can even buy this service online …

“I had proposals from 4 different specialist web agencies.

You asked the right questions. You understand MSPs.
It just blew me away.”

Allan Khalil, ADC Solutions, Oklahoma, USA


From there, let's get into the cruise.
Time to ramp up your activity
and get your MSP found with Mach 1

MSPs ask us regularly, “what’s next?” beyond Take Off.

Once the foundation is in place – how can we drive traffic, and start to generate leads and conversations?

We’ve two options beyond Take off …

Option 1 – Mach 1 is our passive marketing monthly package to get you found and includes SEO, content creation, testimonials, social media, unlimited website work and more. You’ll also have monthly calls with your dedicated Virtual Marketing Manager. All for a fixed monthly fee.

Option 2 – Concorde (explained below) 


Concorde is our first class service.
We'd love to become your
virtual marketing department.

Having in-house marketing resource can be expensive. Part-time resource often means marketing is pushed to the bottom of the pile.

We get it.

We’ve assembled the right team, experience, systems and processes for you, to give you an alternative – your outsourced virtual marketing department. 

Simply put, we will work hard each month to get you conversations with prospects and where needed, we’ll even help you to turn those prospects into customers by helping with your sales process.

We achieve this through our proven Concorde service, which combines both passive & active campaigning, our flight school and RADAR – your marketing system for showing progress. 

We offer this bespoke service for a fixed monthly fee.

  • Just some of the Wingman crew
Your virtual team

Your virtual team

We know you'll enjoy working with our growing team of 20+ MSP marketing & sales experts. They are also well versed in working across multiple time zones …

Want the really good news?

We always aim to keep your time investment to an absolute minimum - as we know you're busy running your business.

Your First Class Concorde service ...

Here's what's included in our monthly service ...

Quarterly vCMO reviews

We know, having worked with dozens of MSPs over the last few years, the importance of structured conversations. When you engage with Wingman - this is exactly what you get - your very own Virtual Chief Marketing Officer to help drive and shape your marketing campaigns.

Ongoing website refinement

Your website is the key to success when it comes to starting conversations with visitors and winning new business.
Whether day 1 or day 1,000, it's a living, breathing thing which we will help you to keep live and engaging.
We'll do a review every six months and this service allows unlimited additions / changes as we create new campaigns.

Lightning fast hosting & security services

We'd be very happy to host your website for you - we do it for dozens of other MSPs. We work hard to keep the platform secure and fast. You will also have access to your site whenever you wish - it's yours after all ...
If you prefer to host it - that's not a problem - but we'll advise a good approach.
We'll also keep your core / plugins and theme uptodate and patched, ongoing.

Ongoing visitor / page stats & analysis

Paralysis by analysis if you're not careful.
That said, how can you improve if you don't measure?
We feel we've the right balance in our reporting.
Expect to hear from us each month, with the stats which matter. We'll also flag named contacts who've been looking around your site, for you to follow up.

On and off page SEO services

Initially we will work with you to complete an honest keyword analysis, where we set expectations of traffic and liklihood of ranking well.
From there, we will set the site up correctly (on-page) and work ongoing at off-page SEO to create backlinks, articles and get you up the rankings.
Know this is a long term game though - don't let anyone tell you otherwise!

Regular content creation

Nothing stands still. If you want to get noticed - your website needs to be kept live with content and that's exactly what we do. Our content team produces IT content on a daily basis for our clients all over the world.

Communication to existing customers

You'll see in our MMoS model - one of the two focuses, is selling more to existing customers. To do this, regular communications and updates is key. We'll help shape and deliver those regular messages.

Social Media - Wingman style

Keeping the social messages coming can become hard work. At Wingman, we manage social media accounts for many businesses and ensure the content which is published, works. We don't do bland. We focus on getting you noticed and integrated with our campaign work.

Proposal design and refinement

There's no point in having conversations with customers if your proposal process doesn't work. We'll help, advise, refine or design your proposal. We'll talk to you about creating a stepping stone product too.
Creating an offer and communicating it well are key components of our service.

Marketing collateral production

Our Concorde clients have the luxury of a virtual marketing department on tap. If you need a flyer, a data sheet a brochure, or something else producing or updating - that's not a problem. We'll work with you to deliver what you need to help you succeed.

Social proof - testimonials and more

Prospects need to trust that your business can deliver. The best way to display that trust is through your clients. Video is the ultimate social proof. We will work with you to produce regular video and written testimonials.
With a great process in place, our team is skilled at interviewing clients to get the right kind of soundbytes to help sell what you do.

Supply of contact data for outbound campaigns

Wingman has invested heavily, to access accurate contact data in businesses around the world. We'll help you define your verticals, geographies or target company size and can then supply data in varying formats to suit.
We'll then use this data as part of our integrated campaigns.
This is also available as a standalone service.

Integrated campaign creation

Whilst we offer different marketing disciplines, the real magic happens when we bring it all together into purpose built campaigns.
Combining landing pages, PPC, social media, telemarketing and email, we'll focus on starting those all important conversations.
Typically, we'll do launch new campaigns every two months.

Track your PROGRESS with RADAR

We've spent the last 6 years building and refining our inhouse Progress Tracking system - RADAR. When you work with Wingman, this is the system where we'll run your campaigns with complete transparency.
Whether you want to listen to recordings of telemarketing calls, see the results of an email campaign or see who has been visiting your website, RADAR does it all.
While you're a Wingman client, you'll have access, potentially saving $£000's on the expensive systems on the market.

PPC Management

Pay per click management of Google Ads and/or sponsored campaigns within LinkedIn, Bing or even Facebook can reap dividends when done right.
Key to success is ensuring you've the right landing page(s) in place to best convert visitors. We'll do that for you too.
We know it's easy to spend a LOT of money without much return. With our experience, we'll help guide you through the process.

Telemarketing research & follow up services

With an-house team of skilled telemarketers, we make sure that we cover all angles of communication. We'll work on your behalf to help you to start conversations and you'll have full transparency of our work through RADAR.
Outside of the UK, we partner with a US-based agency.

Google review generation services

Google Reviews are such an important component of any MSP's online presence. So often we see minimal reviews. As part of our Concorde suite, we'll provide you with the process to ensure you keep those public reviews coming ...

Google & Bing Profile management

Another vital component of your online presence. Getting your profiles right initially is important to help you to be found. Keeping them uptodate with content is another way we help our clients to succeed online.

Sales process automation

We've automated so many elements of our business and more and more MSPs are asking us to do the same for them. Whether it's Zapier, Make, WordPress, RADAR or other tools - the chances are we've had experience of working with them. We'll help you get things right on paper and then we can help you integrate.

Flight School

We're building an ongoing resource to help clients with their marketing and sales activities. We'll point you at the resources when we think you'll need them and give you access ongoing.

And finally - our influencer programme

Wingman has achieved great things, partly because of our ongoing participation in the IT industry. We write content, books, speak regularly and interact socially. It works to get noticed.
We're building a programme to help our clients do something similar. It takes time and effort - but the results can be stunning.

Ambitious MSP business owner? Interested? Talk to us - we'd love help in refining what we're doing here.

** Our crazy, remove-all-risk-guarantee **

If you aren’t ECSTATIC about choosing our service any time during your first 30 days,
just let us know and we’ll refund your first payment immediately.