Wingman runs the
MSP Marketing operating System™
5 services, to fit with your MSP's journey
1) Jetstream Flightplan – Your unique sales & marketing strategy & plan for the future
2) Take off – Building your MSP’s online foundation
3) Content Autopilot – Done-for-you, personalised content creation
4) Mach 1 – Your ongoing passive marketing programme
5) Concorde – Your virtual marketing department
Let's create your MSP's strategy and build a plan.
Spend a couple of hours with Wingman’s founder, Dave or our vCMO, Briony, who will guide you through our proven “Jetstream Flightplan” process for unwrapping your MSP’s offer to the world.
Expect to face some tough questions.
They’ll report back with a detailed strategy & plan for you to take and use however you wish. Of course, we hope you choose to continue to work with us to execute – but that’s for you to decide.
We hear from many MSPs that they build their businesses based on ‘luck’. Through Jetstream, we’ll help you to get your business on a predictable flight path to growth.
Now you have a strategy, let's take your MSP's marketing foundation to the next level
Too often, we’ve seen MSPs ‘setting fire’ to money, running expensive ad campaigns and events when they don’t have the right marketing foundation in place.
We believe that it’s false economy generating noise in the marketplace that generates visitors to your website, if your online presence isn’t fit for purpose and won’t convert. Shopkeepers, don’t open their shop without the windows nicely dressed and the lights burning brightly. It’s no different online.
For this reason, we’ve created an affordable, all-encompassing marketing service (for a one-off price) to give you the confidence to begin the marketing process.
It includes the elements listed below:
Ready for Take off?
1. Business fundamentals workshop
2. Market analysis
3. Messaging workshop
4. Brand / logo development
5. Key messages creation
6. Key phrase selection / review
7. Website copywriting
8. Website build & creation
9. Testimonial sourcing template and plan
10. Creation of one video testimonial
11. Social media channels set up / review
12. Google Analytics & search console setup
13. Supply of 250 email / address contacts
14. Sales proposal review
15. Google Business Profile review
MSPs ask us regularly, “what’s next?”
Beyond having a foundation in place – how can we drive traffic, and start generating leads and conversations?
We have three services beyond Take off …
- Content Autopilot is our personalis/zed content production service
- Mach 1 is our passive marketing monthly service, designed to get your MSP found
- Concorde combines this passive marketing work alongside active campaigning as we set out to become your virtual marketing department
Take a look at our done-for-you Content Autopilot
We know you don’t have the time. We’ve created the solution.
Personalis/zed, monthly social media posts and blog content for time-poor MSPs.
This is our ‘toe in the water’ monthly service if you’ve a modest budget and know you need start with something.
Create the right impression with your prospects – show them you ‘get’ the industry, with ‘done-for-you’ content marketing, direct to your social media feeds and website.
There are plenty of great syndicated content services out there – we’re friends with all of them. Our service is different …
The content we publish on your behalf is UNIQUELY written for your business.
You can buy this service online …
“I had proposals from 4 different specialist web agencies.
You asked the right questions. You understand MSPs.
It just blew me away.”
Allan Khalil, ADC Solutions, Oklahoma, USA
Time to ramp up your activity and get your MSP found with Mach 1
Mach 1 is our passive marketing monthly service help your IT business to get noticed and found.
The service includes our SEO programme, content creation, testimonial creation, social media content and posting, unlimited website work and more.
You’ll have monthly calls with your dedicated Virtual Marketing Manager to strategize and plan and to hold you to account.
Whilst this service doesn’t cover the whole of the marketing mix, it’s a great start and all for an affordable, fixed monthly fee.
Concorde is our first class service.
We'd love to become your
virtual marketing department.
Having in-house marketing resource can be expensive. Part-time resource often means marketing is pushed to the bottom of the pile.
We get it.
We’ve assembled the right team, experience, systems and processes for you, to give you an alternative – your outsourced virtual marketing department.
Simply put, we will work hard each month to get you conversations with prospects and where needed, we’ll even help you to turn those prospects into customers by helping with your sales process.
We achieve this through our proven Concorde service, which offers a menu of both passive & active campaigning and RADAR – your marketing system for showing progress.
We offer this bespoke service for a fixed monthly fee.
Your First Class Concorde service ...
We'll tailor a bespoke service to match your requirements & priorities from our services below ...
Quarterly vCMO reviews
We know, having worked with dozens of MSPs over the last few years, the importance of structured conversations. When you engage with Wingman - this is exactly what you get - your very own Virtual Chief Marketing Officer to help drive and shape your marketing campaigns.
Ongoing website refinement
Your website is the key to success when it comes to starting conversations with visitors and winning new business.
Whether day 1 or day 1,000, it's a living, breathing thing which we will help you to keep live and engaging.
We'll do a review every six months and this service allows unlimited additions / changes as we create new campaigns.
Lightning fast hosting & security services
We'd be very happy to host your website for you - we do it for dozens of other MSPs. We work hard to keep the platform secure and fast. You will also have access to your site whenever you wish - it's yours after all ...
If you prefer to host it - that's not a problem - but we'll advise a good approach.
We'll also keep your core / plugins and theme uptodate and patched, ongoing.
Ongoing visitor / page stats & analysis
Paralysis by analysis if you're not careful.
That said, how can you improve if you don't measure?
We feel we've the right balance in our reporting.
Expect to hear from us each month, with the stats which matter. We'll also flag named contacts who've been looking around your site, for you to follow up.
SEO services
Initially we will work with you to complete an honest keyword analysis, where we set expectations of traffic and liklihood of ranking well.
From there, we will set the site up correctly (on-page) and work ongoing to create content to get you up the rankings.
Know this is a long term game though - don't let anyone tell you otherwise!
Regular content creation
Nothing stands still. If you want to get noticed - your website needs to be kept live with content and that's exactly what we do. Our content team produces technical and fresh content on a daily basis for our clients all over the world.
Communication to existing customers
You'll see in our MMoS model - one of the two focuses, is selling more to existing customers. To do this, regular communications and updates is key. We'll help shape and deliver those regular messages via email newsletters and more.
Social Media - Wingman style
Keeping the social messages coming can become hard work. At Wingman, we manage social media accounts for many businesses and ensure the content which is published, works. We don't do bland. We focus on getting you noticed and integrated with our campaign work.
Proposal design and refinement
There's no point in having conversations with customers if your proposal process doesn't work. We'll help, advise, refine or design your proposal. We'll talk to you about creating a stepping stone product too.
Creating an offer and communicating it well are key components of our service.
Marketing collateral production
Our Concorde clients have the luxury of a virtual marketing department on tap. If you need a flyer, a data sheet a brochure, or something else producing or updating - that's not a problem. We'll work with you to deliver what you need to help you succeed.
Social proof - testimonials and more
Prospects need to trust that your business can deliver. The best way to display that trust is through your clients. Video is the ultimate social proof. We will work with you to produce regular video and written testimonials.
With a great process in place, our team is skilled at interviewing clients to get the right kind of soundbytes to help sell what you do.
Supply of contact data for outbound campaigns
Wingman has invested heavily, to access accurate contact data in businesses around the world. We'll help you define your verticals, geographies or target company size and can then supply data in varying formats to suit.
We'll then use this data as part of our integrated campaigns.
This is also available as a standalone service.
Integrated campaign creation
Whilst we offer different marketing disciplines, the real magic happens when we bring it all together into purpose built campaigns.
Combining landing pages, PPC, social media, telemarketing and email, we'll focus on starting those all important conversations.
Typically, we'll launch new multi-channel campaigns everyquarter to help messages cut through the noise.
We'll track our progress with RADAR
We've spent the last 7 years building and refining our inhouse progress tracking system - RADAR. When you work with Wingman, this is the system where we'll run your campaigns with complete transparency.
Whether you want to listen to recordings of telemarketing calls, see the results of an email campaign or view your social media metrics, RADAR does it all.
While you're a Wingman client, you'll have access to that single Flight Plan dashboard.
PPC / Paid Social Media Management
Pay per click management of Google Ads and/or sponsored campaigns within LinkedIn, Bing or even Facebook can reap dividends when done right.
Key to success is ensuring you've the right landing page(s) in place to best convert visitors. We'll do that for you too.
We know it's easy to spend a LOT of money without much return. With our experience, we'll help guide you through the process.
Telemarketing research & follow up services
With an-house team of skilled telemarketers, we make sure that we cover all angles of communication. We'll work on your behalf to help you to start conversations and you'll have full transparency of our work through RADAR.
Outside of the UK, we partner with a US-based agency.
Google review generation services
Google Reviews are such an important component of any MSP's online presence. So often we see minimal reviews. As part of our Concorde service, we'll provide you with the tactics and emails to ensure you keep those public reviews coming ...
Google & Bing Profile management
Another vital component of your online presence. Getting your profiles right initially is important to help you to be found. Keeping them uptodate with content is another way we help our clients to succeed online.
Sales process automation
We've automated so many elements of our business and more and more MSPs are asking us to do the same for them. Whether it's Zapier, Make, WordPress, RADAR or other tools - the chances are we've had experience of working with them. We'll help you get things right on paper and then we can help you integrate.
Flight School
We're building an ongoing resource to help clients with their marketing and sales activities. We'll point you at the resources when we think you'll need them and give you access ongoing.
And finally - our influencer coaching
Wingman has achieved great things, partly because of our ongoing participation in the IT industry. We write content, books, speak regularly and interact socially. It works to get noticed.
We help a selection of clients to do something similar. It takes time and effort - but the results can be stunning.
We'll arrange regular coaching sessions and actively look for the right speaking opportunities and events, for you to get noticed in your niche(s).