Practicing what we preach
We thought about offering a complex array of 25 different marketing services, but we decided to practice what we preach.
We encourage our MSP clients to keep their messages simple and clear. We try to do the same.
There are just three ways we work …
Get to know us.
How about a free website review & action plan?
Claim your review today and Wingman's Mark Copeman will analyse and review your site and record a uniquely created video action plan to set you on the right path to more conversations, with our compliments.
Put us to the test.
Let's start refining your offer.
Spend a couple of hours with Wingman's founder, Dave Sutton, who will guide you through our proven "Message Builder" process for unwrapping your MSP's offer to the world. It'll be time and money very well spent.
He'll report back with a detailed plan for you to take and use however you wish. We hope you choose to work with us - but that's for you to decide.
Become our partner.
We'd love to become your
virtual marketing department.
Having in-house marketing resource can be expensive.
Part-time resource often means marketing is pushed to the bottom of the pile.
We get it.
We’ve the right team, experience, systems and processes for you to give you an alternative – your outsourced marketing team.
Simply put, we will work hard each month to get you conversations with prospects – plus where needed, we’ll even help you to turn those prospects into customers by inputting into your sales process.
We achieve this through our proven First Class Concorde agency package.
- Just some of our cabin crew
You'll get immediate deliverables and results will follow in time. How do we know this? Because we've seen our proven process work time and again.
Want the really good news?
We get proactive and always aim to keep your time investment to an absolute minimum - as we know you're busy running your business.
Your First Class Concorde package ...
This is our pay monthly virtual marketing dept service.
Initial costs such as video production and website build are spread over 12 months to make it easy on your cashflow.
vCMO ongoing access & quarterly reviews
We know, having worked with dozens of MSPs over the last few years the importance of adhoc advice and occasional conversations can make such a difference. When you engage with Wingman - this is exactly what you get - a hotline to your very own Virtual Chief Marketing Officer to help drive your conversations forward.
Messaging and offer creation
Through our proven Message Builder process, we begin any project with getting to know you and your business.
We will work together to create your key messages and an offer to wow your audience and get conversations started.
Branding - something new or a refresh
Creating the right impression (initially and ongoing) is so important and can get overlooked.
Brands that have been around for a while can get tired and need a refresh or often a complete change.
We've delivered sparkling new brands and refreshes for dozens over MSPs over the last few years.
Website build / refinement
Your website is the key to success when it comes to starting conversations with visitors and winning new business.
Whether day 1 and day 1,000, it's a living, breathing thing which we will help you to keep live and engaging.
If you need a complete rebuild, we'll take you through our proven process. If refinement is needed, we'll make sure we build on what's there and will always tread carefully.
Lightning fast hosting & security services
We'd be very happy to host your website for you - we do it for dozens of other MSPs. We work hard to keep the platform secure and fast. You will also have access to your site whenever you wish - it's yours after all ...
Ongoing visitor / page stats & analysis
Paralysis by analysis if you're not careful. That said, how can you improve if you don't measure? We feel we've the right balance in our reporting.
Expect to hear from us each month, with the stats which matter.
On and off page SEO services
Initially we will work with you to complete an honest keyword analysis where we set expectations of traffic and liklihood of ranking well.
From there, we will set the site up correctly and work ongoing at off-page SEO to create backlinks, articles and get you up the rankings. It's a long term game though - don't let anyone tell you otherwise!
Ongoing site updates
Websites never sleep. Through a combination of human and automatic intervention, we keep your site up to date both technically and through blog content publishing too.
Social Media - Wingman style
Keeping the messages coming can become hard work. At Wingman, we manage social media accounts for many businesses and ensure the content which is published works.
We don't do bland. We focus on getting you noticed.
Proposal design and refinement
There's no point in having conversations with customers if your proposal process doesn't work. We'll help, advise refine or design in conjunction with our Message Builder process. Creating an offer and communicating it well are key components of our service.
Social proof - testimonials and more
Prospects need to trust that your business can deliver. The best way to display that trust is through your clients. Video is the ultimate social proof. We will work with you to produce remote and face to face testimonials.
Where it isn't possible, there's no excuse not to create written testimonials. Our team is skilled in interviewing clients to get the right kind of soundbytes to help sell what you do.
Supply of contact data for outbound campaigns
Wingman has access to contact data around the world. We'll help you define your verticals, geographies or company size and can then supply data in varying formats to suit.
Whether you're a vendor or an MSP - we've a solution to help.
This is also available as a standalone service.
Track your campaigns in RADAR
We've spent the last 5 years building our inhouse system - RADAR. It's purpose built and can be customised to suit your needs.
When you work with Wingman, this is the system where we'll run your campaigns for complete transparency.
Whether you want to listen to recordings of telemarketing calls, see the results of an email campaign or see who has been visiting your website, RADAR does it all.
If you're a Wingman customer - you'll have access.
Regular content creation
Nothing stands still. If you want to get noticed - your website needs to be kept live with content and that's exactly what we do.
Our content team produces IT content on a daily basis for our clients all over the world.
Pay per click management of Google Ads and/or sponsored campaigns within LinkedIn or Facebook can reap dividends when done right. We also know it's easy to spend a lot of money without much return if you aren't careful. With our experience, we'll help guide you through the sometimes scary waters.
Telemarketing follow up services
With an-house team of skilled telemarketers, we make sure that we cover all angles of communication. We'll work on your behalf to help you to start conversations and you'll have full transparency of our work through RADAR.
Integrated campaign creation
Combining our services is our strength. Whilst we offer different marketing disciplines, the real magic happens when we bring it all together into purpose built campaigns.
Combining landing pages, ppc, social media, telemarketing and email, we'll focus on starting those all important conversations.
Google review generation services
Google Reviews are such an important component of any MSP's online presence. So often we see minimal reviews. As part of our Concorde suite, we'll provide you with the process to ensure you keep those public reviews coming ...
Google Business Profile management
Another vital component of your online presence. Getting your GBP right initially is important to help you to be found. Keeping it uptodate with content is another way we help our clients to succeed online.
Sales process automation
We've automated so many elements of our business and more and more MSPs are asking us to do the same for them. Whether it's Zapier, Make, WordPress, RADAR or other tools - the chances are we've had experience of working with them. We'll help you get things right on paper and then we can help you integrate.