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Is your MSP needing more
conversations & customers?

That's exactly what we deliver.

We’ve generated 1000’s of prospect conversations
for 200+ MSPs around the world.

We’d love to help you grow your business too.


“We’ve had more prospect meetings in the last 6 months,
than we’ve ever had before.”

– Jamie Marshall, Everon – Switched on IT

Wingman is a full service MSP Marketing agency.
We are dedicated to getting results for IT businesses
around the English speaking world.

Never fly solo again.

Creating prospect conversations through our MSP marketing services since 2017.

We know you don’t have time for sales and marketing. We’ve heard it many times before.

This is exactly why our founder, Dave Sutton, answered the industry’s calling and created Wingman MSP Marketing to help.

What a journey it’s been …

  • Back in 2013, Dave transformed his MSP from £250k to £1.2m revenue in under 3 years and decided to plot a course to help others do the same.
  • Since founding Wingman, the team has helped 200+ MSPs around the world to do something similar. Our reason for getting out of bed in the morning? Helping MSPs starting more conversations with prospects.
  • In 2022, Mark Copeman joined the business to become his co-pilot. He speaks regularly on the subject of MSP Marketing online and on stage, around the world. 
  • Alongside Dave and Mark’s growing team, in new offices, they strive to become the outsourced marketing department of choice for IT businesses around the world. 
  • In 2024, we consolidated our experience and launched The MSP Marketing operating system™ (MMoS) – a tried and tested framework for sustainably growing an MSP business.  

Whether you need help getting started OR a virtual marketing department alongside you, Wingman has a service to help.


MSP Marketing is a process.
Our MSP Marketing operating System™ (MMoS)
will get you results. Consistently.

Through our years of experience of working with MSPs, we’ve created and refined a system we know works, to deliver conversations and new business to MSPs all over the world.

According to Pax8, 60% of MSPs want to grow their business,
but don’t know how. 

Our MSP Marketing oS aims to fill that knowledge gap.

It’s our proven flightplan for creating sustainable growth.

Depending on your MSP’s maturity, we apply the oS in different ways.

Getting that foundation right is essential or it’ll be a turbulent ride.

Happy msp partners around the world

“I worked with Wingman on a rebrand, website and printed materials.

Everything turned out excellentbeyond my expectations.

The team is very prompt, but also does not rush you, they want to make sure you get exactly what you want.

I will be working with them in the future for my marketing needs.”

Andrew Rosenau,
Owner | Leap Forward Tech, MN, USA

Website Example

When we meet MSPs for the first time, this is what we hear ...

– Referrals are unpredictable and are drying up.

– You’ve tried generic agencies, but they don’t get it / IT.

– PPC has burnt a hole in your pocket.

– Leads rarely develop into anything worthwhile.

– You don’t know where or how much to spend.

– You are looking for a plan and help to get started.

– You also know that if you don’t have a process for winning new business,
you soon won’t have a business.

We feel your pain. We're here to help.

We guide MSPs, just like you,
from the tarmac, to the skies.

Through our MSP Marketing operating System™, we've four discrete services to propel you skyward.
Each of them are made of up the various marketing and sales disciplines, we know you need.
Some of those disciplines are laid out below.

Strategy, messaging & tactics
Brand design
Web site build & development
vCMO reviews
Team & office photography
Unique content for blogs & social
Fully integrated campaigns
Telemarketing services
Sales process, tracking & CRM
Print creation
Landing page development
Search engine optimisation
F2F & remote video testimonials
Written case studies
Online and F2F event campaigns

“Wingman supported Urban with a brand & website refresh.

We’re really pleased with the outcome and impact our new image is having with our clients & prospects.”

Perry Ashby
CEO | Urban Network, London, UK

MSP Brand Development

We know the challenges standing in your way.
Because we've solved them for others.

Just some of Wingman's recent achievements ...

Google review

“Our website is now far smarter
and better represents who we are as a business …

… the Wingman team are great to work with!”

Paul Quintana,
Owner | Zia Networks, NM, USA

MSP Website Example

Let's talk about your MSP.

Discuss your goals, get a website review or get planning your growth.

Schedule a call with us at your convenience or claim your free review and Josh or Mark will send over a video, worth more than a Club class seat, to set you on the right path, with our compliments.