Engage more prospects in conversation with full-funnel marketing & sales for your MSP.
Wingman is a marketing, sales, and lead generation agency dedicated to the IT channel. Since 2017, our full-funnel methodology has sparked thousands of prospect conversations for over 300 MSPs & IT firms around the English speaking world.
Wingman is a marketing, sales, and lead generation agency dedicated to the IT channel. Since 2017, our full-funnel methodology has sparked thousands of prospect conversations for over 300 MSPs & IT firms around the English speaking world.
“We’ve achieved more in 6 months with Wingman, than in 3 years with our previous agency.”
– Laura Audette, Director
SecureWon, MA, US
MSPs, we know what you’re up against...
We know what you need and we’re here to help!
Know you’re not alone. We hear the same challenges from MSPs around the world, every day. If any of these statements sound familiar, you’re in the right place:
Referrals have dried up and growth has stalled?
You've been burnt by an agency that didn't get MSPs?
You're spending on marketing but can't see what's working?
Your team's too stretched to drive a joined-up plan?
You're looking for direction, a plan, and help getting started?
“From strategic planning to flawless execution,
they are always taking care of us.
We highly recommend their services to any MSP looking to elevate their marketing efforts and feel the freedom of knowing their marketing needs are in excellent hands!”
So, we get how you're feeling.
But how can we help you?
With our proven full-funnel methodology.
An AUDIENCE for outreach
Shape an audience of contact data, research, and intelligence insights into target-fit suspect businesses for engagement into tangible prospects.Drive AWARENESS through storytelling
Start developing authority and brand trust by delivering educational content and impact events. By sharing authentic stories that resonate with prospects, we can begin to foster interest and consideration.Monitor and react to signals of INTENT
As trust builds and education shapes the buyer’s journey, lean into intent signals & follow-up with timely focused value that drives engagement.Turn passive interest into active CONVERSATION
Direct conversations that pivot general education to specific problem-solving. By creating a collaborative environment, pain points are uncovered to deepen relationships and create opportunity.Build prospect needs into OPPORTUNITY
Building on the pain points uncovered during conversations, we define a concrete business case. This stage transforms collaborative dialogue into a formal roadmap, ensuring our proposed solution directly addresses the prospect’s unique objectives and justifies the investment.Nurture new business to a CLOSE
The point where the trust established is leveraged to cemented that all important sign-off of your first engagement. We often recommend this is a project based stepping-stone sale, building evidence of your ability to deliver prior to upselling the client to a retained engagement.
Delivering the complete MSP Marketing mix.
We guide MSPs from the tarmac, to the skies.
From branding to video production, and from strategic planning to telemarketing and social media execution, our Wingman crew includes experts based locally in the UK and the US. We deliver the tactical firepower needed to fuel every stage of your funnel.
Your Virtual Marketing Manager works directly with you to navigate the path ahead. They engage on the core strategy, tactics, and go-to-market messaging tailored to your target audience. By working closely with you to set clear KPIs, create impactful content, and implement multi-channel campaigns, they ensure every effort is geared toward growth.
Here’s a snapshot of our deliverables and capabilities evidenced in these case examples:
Managed marketing department.
Strategy, Campaigns, Content Production, SEO/GEO, Content, Website, Ads, Video.
Campaigns powered by video.
Strategy, Campaigns, Content Production, SEO/GEO, Content, Website, Ads, Video.
Driving engagement.
Strategy, Campaigns, Content Production, SEO/GEO, Content, Website, Ads, Video.
Bespoke content creation as part of integrated campaigns.
Strategy, Campaigns, Content Production, SEO/GEO, Events, Website, Ads, Video.
Campaigns that build trust.
Strategy, Campaigns, Content Production, SEO/GEO, Content, Website, Ads, Video.
Wingman vs everyone else...
How do we compare?
Most MSP marketing options give you one piece of the puzzle. Here’s what changes when you work with a partner that drives the whole funnel with you.
| The alternatives | Wingman |
|---|---|
Alternatives: Canned, samey, generic, corporate content that lacks your story. |
Wingman: Uniquely created content and campaigns that harness and promote YOUR story. |
Alternatives: A singular strategy, tactic or 'source' of leads. |
Wingman: A holistic partnership. We're the 'marketing managed service provider', driving the whole funnel with you. |
Alternatives: A hands-off coach or advisor that doesn't roll their sleeves up. |
Wingman: Advice, strategy and wholesome action in delivering the plan, the activity and the results. |
Alternatives: A passive provider that needs managing. |
Wingman: An active partner that's constantly driving forward for you. |
“For us, it’s much more than a vendor client relationship.
It truly has evolved into a partnership.
They get us, we get them. The deal works.”
Tailoring our proven model to your business.
Where are you on your growth journey?
Wherever you are on your path towards landing more clients, we deliver the necessary components to propel you through the next phase of flight.
PRE-FLIGHT
1. Checking for ALIGNMENT
between your target audience, message, collateral, website & proposition.
2. Fine tuning the FRAMING
of a compelling proposition that best solves prospect’s needs and goals.
3. Fuelling the TRUST
by identifying the stories and credentials that will resonate with target prospects.
4. Mapping out the PLAN
of the events, calls to action, tactics and timeline of all activity.
5. Ready to load the AUDIENCE
into a proven go-to-market strategy and marketing plan that stands your MSP apart.
TAKEOFF
MESSAGING
Tailor made headlines, phrases, statements, service descriptions, and a written-out “proven process” that shapes the copy across your website and all marketing assets.
BRANDING
From logo to marketing collateral – we create the assets necessary to professionally and consistently present your business to the world.
WEB PRESENCE
A website is more than a website – it’s core to how your business is perceived by the world outside your team. We create a beautiful and engaging website from style to copy to customer journey.
SOCIAL PROOF
A brand and website packs a punch when combined with strong stories provided by your customers, captured and presented through video and written case studies.
CLIMB
STORYTELLING
Capturing, shaping and publishing unique content that presents the engaging stories and experiences from within your team – through video, photography and write-ups.
SEO, GEO & PPC
A website is only truly great if it can be found online. We monitor and maintain websites to industry best practice, while creating and tailoring content & ads that ae keyword centric to drive more relevant and engaged traffic.
CONTENT
From your blog, social media, newsletters, marketing & sales communications – we support you with any creative design and content production needed to promote your brand.
INTENT LEADS
Identification of target-fit tangible prospect businesses and contact individuals primed for sales follow-up nurturing.
CRUISE
CAMPAIGNS
Proactively reach out to your target markets with stories and solutions for their needs and challenges. We create and execute multi-touch campaigns via digital & traditional methods.
SALES DEVELOPMENT
Build relationships and intelligence among a target prospect audience with proactive timely sales outreach & pipeline development.
EVENTS
Be the expert in the ear of your audience through online and in-person events. We help you to design, create, promote and host educational events that drive conversations.
INFLUENCER
Develop your personal brand as a subject matter expert among target decision makers. We help identify and co-ordinate speaking & networking opportunities in key target markets.
TOUCHDOWN
PROPOSAL
Capture the attention and intrigue of key stakeholders with a visually striking proposal document and supporting assets.
SALES SUPPORT
Follow-up nurturing and system-driven touchpoints to keep prospects warm and engaged in conversation.
COACHING
Guidance and support for you and your team to achieve the best possible sales impact, which is repeatable & sustainable.
CRM & PROCESS
Keep track of prospects, pipeline and all marketing outreach within our tailor made CRM & Marketing Automation system, RADAR – ready and accessible for you and your team.
Tailoring our proven model to your business.
Where are you on your growth journey?
Wherever you are on your path towards landing more clients, we deliver the necessary components to propel you through the next phase of flight.
PRE-FLIGHT
1. Checking for ALIGNMENT
between your target audience, message, collateral, website & proposition.
2. Fine tuning the FRAMING
of a compelling proposition that best solves prospect’s needs and goals.
3. Fuelling the TRUST
by identifying the stories and credentials that will resonate with target prospects.
4. Mapping out the PLAN
of the events, calls to action, tactics and timeline of all activity.
5. Ready to load the AUDIENCE
into a proven go-to-market strategy and marketing plan that stands your MSP apart.
TAKEOFF
MESSAGING
Tailor made headlines, phrases, statements, service descriptions, and a written-out “proven process” that shapes the copy across your website and all marketing assets.
BRANDING
From logo to marketing collateral – we create the assets necessary to professionally and consistently present your business to the world.
WEB PRESENCE
A website is more than a website – it’s core to how your business is perceived by the world outside your team. We create a beautiful and engaging website from style to copy to customer journey.
SOCIAL PROOF
A brand and website packs a punch when combined with strong stories provided by your customers, captured and presented through video and written case studies.
CLIMB
STORYTELLING
Capturing, shaping and publishing unique content that presents the engaging stories and experiences from within your team – through video, photography and write-ups.
SEO, GEO & PPC
A website is only truly great if it can be found online. We monitor and maintain websites to industry best practice, while creating and tailoring content & ads that ae keyword centric to drive more relevant and engaged traffic.
CONTENT
From your blog, social media, newsletters, marketing & sales communications – we support you with any creative design and content production needed to promote your brand.
INTENT LEADS
Identification of target-fit tangible prospect businesses and contact individuals primed for sales follow-up nurturing.
CRUISE
CAMPAIGNS
Proactively reach out to your target markets with stories and solutions for their needs and challenges. We create and execute multi-touch campaigns via digital & traditional methods.
SALES DEVELOPMENT
Build relationships and intelligence among a target prospect audience with proactive timely sales outreach & pipeline development.
EVENTS
Be the expert in the ear of your audience through online and in-person events. We help you to design, create, promote and host educational events that drive conversations.
INFLUENCER
Develop your personal brand as a subject matter expert among target decision makers. We help identify and co-ordinate speaking & networking opportunities in key target markets.
TOUCHDOWN
PROPOSAL
Capture the attention and intrigue of key stakeholders with a visually striking proposal document and supporting assets.
SALES SUPPORT
Follow-up nurturing and system-driven touchpoints to keep prospects warm and engaged in conversation.
COACHING
Guidance and support for you and your team to achieve the best possible sales impact, which is repeatable & sustainable.
CRM & PROCESS
Keep track of prospects, pipeline and all marketing outreach within our tailor made CRM & Marketing Automation system, RADAR – ready and accessible for you and your team.
Propelling IT businesses forward.
Expert marketing & sales services for MSPs & IT vendors across the world.
Creating personality & telling stories
We believe great marketing doesn’t need to be complicated.
We turn complex IT services into simple, compelling messages that shows prospects the real business benefits through stories and social proof.
Helping MSPs cut through the noise
The IT space is competitive, crowded, and often misunderstood.
We’re here to help MSPs stand out with marketing that speaks clearly to business decision-makers – not just tech insiders.
From startup to exit
We work in your world all day every day.
Whether you’re growing, rebranding, or pivoting, we understand the MSP lifecycle and tailor our strategies to match your maturity and ambitions.
Partner with Wingman and get access to our fractional sales directors, M&A consultant and our extended network.
Marketing with purpose, not fluff
We’re not here to win awards – we’re here to win you clients.
Every blog, campaign, and strategy is designed to generate results and drive growth, not just to tick boxes.
NEVER FLY SOLO.
Let's talk about you.
Get a free consultation, discuss your goals, and establish a trajectory for your marketing.
