Skip links

Take a test flight with Wingman.
Get to know us and we get to know you.

Start better engaging prospects for your business with our Jetstream MSP Marketing Plan. A uniquely tailored proposition, plan and marketing message, which has been designed to fit your prospects’ challenges and desires.

Dave Sutton, Wingman’s founder has guided dozens of MSPs through this process. He’d love to guide you too …


Your MSP needs to be seen as unique in your market.

Before investing time, money and energy in "doing marketing", too often, we see MSPs forgetting the fundamentals. We want to help you avoid that mistake.
There are always plenty of questions to be answered ...
Do you have a plan of what you want to say? 
Do you know who you should be saying it to?
Do you know the messages that will best resonate with your audience to cultivate their interest?  Without these answers and more, your efforts will likely not achieve the best results.

What and how?

Let's get your MSP off to a flying start.

Dave Sutton, Wingman’s founder, has run dozens of Jetstream discovery sessions (previously called Message Builder) with MSPs around the world. He really does understand where you’re at right now.
Over a couple of hours online (or F2F if practical), he’ll take you through our proven process …
  • Background: The ‘story’ of your business, your growth journey, structure/people/process
  • Proposition: How you go to market, call to actions, pricing, your proposal, how & where you win or lose clients
  • Customer: Target demographics, what they need/desire, proposition alignment
  • Strategy: Approach, language, differentiation
  • Tactics: Marketing & sales activities, timeline, order process
  • Action: The how, when, where and why to getting started, budgeting, targeting and measurement
At the end of the session, you’ll have a ton more ideas and tactics as a result of the discussion. It’s also a chance to re-evaluate / validate where you’re heading.
We will then write up the session into a tangible MSP Marketing action plan, with priorities, key messages and campaign ideas – taking into account your different verticals and your focus on referrals.
This normally gets to 35+ pages.

This plan is then yours to own.

Take it elsewhere ... deliver it in-house ... or, we can use it as the basis for working with you over the coming months.

Happy msp partners ACROSS THE GLOBE

“Spot on!”

Wingman provided me with an excellent outsider’s perspective of my whole go-to-market proposition and pricing.

I am now ready and far more confident to start engaging the market at-large to grow my MSP.”

Davide Santangelo, CEO | TipTop IT, London, UK.


“Well received!”

We have been able to re-shape how we best present our value to clients and prospects alike.

We can now position a unique approach to the target audience of our MSP.”

Melvin Lim, Manager | AsiaCloud, Singapore.

How it works ...

Discovery session

We get under the skin of your MSP's business - map out your ethos, values and processes, while also exploring the customers you serve and the value you bring them; to identify what makes you unique.

Industry research & strategy

We will then conduct research and study the best go-to-market strategy. This exercise helps form your marketing messages and plan, that are best shaped to the intended target audience. Getting this platform right is key both on day 1 and day 1,000. Marketing is a living, breathing "thing", which we can help you to keep live and engaging.

Create a campaign plan

We will handover to you our suggested framework messages and strategy to implement in your marketing campaigns (whether with Wingman as your partner or not).

Create an action plan

Within the document we will present to you, will be a tangible set of actions for you to undertake that will immediately level-up your whole proposition, website, branding and go-to-market activities.

Hear from someone who’s been through the process

All for only...

£749 / $945 USD

Ready to get started?

Click the button below to get started and schedule your online workshop with our team.

Or, if you just fancy a chat, we'd love to start a conversation ...

We are proud to have worked with 200+ MSPs around the world. All of our relationships start with a friendly chat. Zoom, Teams, Snapchat, fax or face to face - we'd love to find a way ...

Your flight is now boarding...