Share with the world 🙏"They specialise in marketing for MSPs. If you don't have a marketing dept - you just need to go to Wingman."
From zero website leads, to a marketing engine which delivers
When your job is focused on sales, what you really need from marketing is simple: leads.
For Singularitee, that wasn’t happening. Before working with Wingman, they’d never had enquiries coming through the website.
A few months back, they approached us for help with a website rebuild. What they got was a whole lot more, not just a new site, but a full-service MSP marketing partner that now feels like part of the team. Their words, not ours 
“Before we started working with Wingman, we never had an inquiry to our website.
Since working with them, we’re getting regular inquiries — and even better, we’re converting them.”
A website that actually works
Singularitee’s relationship with Wingman started, as many do, with a website project. The goal wasn’t just to make something that looked better, it had to function as a growth tool.
We took the time to really understand Singularitee’s business and its audience. That understanding made the build smooth, but it also opened up the door to something more lasting.
“The experience of building the website was so good – Wingman had such a great understanding of what we do – that we chose to keep working with them on an ongoing basis.”
Not just leads – real, qualified opportunities
Since launching the new site and working with Wingman on wider marketing efforts, things have shifted.
Where once the website was silent, now it’s alive – generating consistent inbound interest. And even better, those leads aren’t just browsing. They’re buying.
“We’re getting regular inquiries to the website, which is great – but not only that, we’re actually converting some of those inquiries.”
Hearing quotes like that, makes us incredibly happy. It’s why we’re in business.
A marketing team that feels like your own
One of the biggest differences Singularitee felt with Wingman wasn’t just the results, it was the relationship.
From day one, the whole team felt like a natural extension of Singularitee. We aim to be a friendly, approachable, and genuinely invested team.
“The whole team at Wingman have been great – super friendly. You kind of feel like you’ve known them forever.”
At the heart of that partnership is a close working relationship with Cally, who leads monthly check-ins that keep things structured and focused.
“Cally and I meet once a month to review progress, to see what milestones we’ve hit, what we need to do next, and if anything needs to change. It’s a very transparent and fluid relationship that keeps us on track.”
It’s not just about checking in. We view this process as collaborating on a shared mission. Communication is everything and we know that when a client chases us, we’ve lost. It’s part of our Wingman Way.
“We see them very much as the marketing team at Singularitee. They’re literally part of our team.”
Built for MSPs
What really sets Wingman apart for Singularitee is their laser focus on the MSP world. Again, their words, not ours, but we agree – it’s all we know and do each day!
We are a generic B2B marketing. We live and breathe in the managed services space. We understand the services, the audience, the language, your challenges and have the experiences, learnings and anecdotes to market effectively.
“They specialise in marketing for MSPs and have a massive understanding of what MSPs are all about. They’re in a prime position to support you.”
The bottom line?
If you’re an MSP looking to build pipeline, grow your brand, and work with a marketing team that truly gets it, Singularitee has a final piece of advice:
“If you haven’t got a marketing department, you just need to go to Wingman.”
A massive thank you to Jenna for taking time out to conduct this interview.
You can watch the whole piece below …
