Marketing support for OpenText partner MSPs

Wingman is a specialist marketing agency focused on the IT channel, with years of experience supporting MSPs, IT providers and technology vendors.

Through our relationship with OpenText, partner MSPs can access specialist marketing support and exclusive partner pricing. Whether you need to sharpen your message, launch a focused campaign or build a more consistent marketing program, we can help turn your technical expertise into marketing that creates commercial opportunities.

Marketing built around your MSP

We are not a one-size-fits-all agency.

Some MSPs need help deciding who to target and what to say. Others have a marketing team but need additional campaign, content or lead generation support. Some need an outsourced marketing function that can plan and deliver the whole program.

We shape our support around your goals, target market, internal resources and existing sales and marketing capabilities. That could mean starting with one focused project, supplementing your current team or building a longer-term program that brings everything together.

Two focused ways to get started

Marketing Strategy and Messaging Workshop

For MSPs that need a clear direction before investing in campaigns.

Standard price: $2,900
Exclusive OpenText partner price: $2,465

This fixed-fee consultation and planning service is designed for MSPs that need greater clarity around their target market, ideal customer profile, positioning, messaging and go-to-market activity.

We begin with a focused two-to-three-hour consultation, usually delivered through Microsoft Teams or in person where travel is practical. Following the session, you will receive a detailed 30–35-page marketing plan built specifically around your business.

Your plan will include:

A clearer ideal customer profile and target market
Differentiated messaging for your MSP
Copy and messaging that can be used across your website and sales collateral
Recommendations for campaigns and marketing activity
A practical timeline for putting the plan into action

You will leave with more than a collection of ideas. You will have a clear message, a defined audience and a practical plan your team can begin using.

Event-in-a-Box

Your event, built from the first idea to the final slide.

Standard price: $9,750
Exclusive OpenText partner price: $8,250

Our Event-in-a-Box service gives your MSP the strategy, campaign materials and delivery support needed to run a focused prospect event without having to build everything internally.

We help shape the event concept and message around either a priority industry or a topical theme, such as AI for SMBs. We then create and deliver the promotional campaign needed to reach the right audience and encourage registrations.

The service includes:

Event strategy, concept and messaging
Target audience research and prospect data
Landing page and registration content
Email, LinkedIn and direct-mail campaign materials
Event literature and supporting collateral
A professionally created presentation deck
Coaching to help your team deliver the session confidently

Venue, food and beverage costs are not included.

The result is a coordinated event campaign that gives your MSP a relevant reason to start conversations with prospective customers, without placing the entire workload on your internal team.

Looking for ongoing marketing support?

Wingman also provides ongoing marketing programs tailored around the resources you already have. We can work alongside your marketing or SDR team, take responsibility for specific areas of activity or act as your outsourced MSP marketing department.

Depending on your requirements, your program could include:

Marketing strategy and campaign planning
Website messaging and content
Search engine optimization
Email and social media campaigns
Prospect data and account-based marketing
Telemarketing and sales development
Events, webinars and partner campaigns
Reporting, analysis and ongoing optimization

We will start by understanding what is already working, where the gaps are and what your team can realistically manage. From there, we will recommend a program that fits your MSP rather than forcing your MSP into a predefined package.

Let's start a conversation.

Tell us about your MSP, your current marketing activity and what you would like to achieve. A member of the Wingman team will review your details and contact you within three working days to discuss the most suitable next step.