MSP Marketing FAQ

Some answers to frequently asked questions - based on 100's of conversations we've had with MSPs around the world.

“We have been working with Wingman Marketing for some time now, and I can’t express enough how much they have positively impacted our business.”

– Farica Change, St Louis MO

MSP Marketing FAQ

Wingman has been delivering MSP marketing services to IT businesses around the world since 2017. We’ve seen a lot of things change. We’ve seen a lot of things stay this same.

If you’re curious about some of the components which make up the marketing mix and how we approach this concept – then read on.

We’ve put together a comprehensive list of common questions we get from our clients and prospects and have turned them into a single list.

We hope it’s helpful!

What is MSP marketing?

MSP marketing refers to the strategies and tactics used by Managed Service Providers to promote their services, attract new clients, and retain existing ones. This can include digital marketing, content creation, social media marketing, email campaigns, SEO, and more.

Why is marketing so important to an MSP?

Marketing is essential for MSPs to increase visibility, build brand awareness, and differentiate themselves from competitors.

Effective marketing helps to attract and convert leads, establish credibility, and grow the business by reaching potential clients who need managed IT services.

What are some of the key components of a successful MSP marketing strategy?

A successful MSP marketing strategy typically includes:

Targeted content marketing: Creating valuable content like blogs, whitepapers, case studies, and videos.
Search engine optimization (SEO): Optimizing your website and content to rank higher in search engine results.
Social media marketing: Engaging with your audience on platforms like LinkedIn, Twitter, and Facebook.
Email marketing: Nurturing leads and keeping in touch with clients through newsletters and updates.
Pay-per-click (PPC) advertising: Running targeted ads on Google or social media to reach potential clients.

In this AI-driven world, how can content marketing benefit my MSP business?

Content marketing helps establish your MSP as an industry thought leader by providing valuable information to your audience. It builds trust, educates potential clients, and improves your website’s SEO, making it easier for prospects to find you online.

What is SEO, and why is it important for MSPs?

SEO (Search Engine Optimization) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs).

For MSPs, this is crucial as it helps attract organic traffic from potential clients who are actively searching for managed IT services.

Is social media marketing still relevant to MSPs today?

Social media marketing allows MSPs to engage with their audience, share valuable content, and promote services.

Platforms like LinkedIn are particularly effective for B2B marketing, helping to build relationships, generate leads, and establish your brand as a trusted provider.

How can PPC advertising drive more leads to my MSP?

PPC (Pay-Per-Click) advertising allows MSPs to target specific keywords and demographics, showing ads to potential clients who are actively searching for services.

It’s an effective way to generate immediate traffic and leads, particularly when combined with strong landing pages and calls-to-action.

Seek advice from experts however – it can be easy to lose budgets quickly, with little return.

How could I measure the success of my MSP marketing efforts?

At Wingman – we’re all about demonstrating progress.

Key metrics to track include:

Website traffic: Monitor the number of visitors and their behaviour on your site.
Lead generation: Track the number of new leads and their conversion rates.
Customer acquisition cost (CAC): Measure the cost of acquiring a new customer.
Return on investment (ROI): Compare the revenue generated from your marketing efforts to the cost of those efforts.
Engagement metrics: Monitor email open rates, social media interactions, and content downloads.

How can I improve my MSP's online presence?

Improving your online presence involves several strategies:

Optimise your website for speed, mobile-friendliness, and SEO.
Create high-quality content that addresses the needs of your target audience.
Engage on social media regularly and build a community.
Encourage client testimonials and reviews to build credibility.
Use analytics tools to track performance and refine your strategies.

Should I outsource my MSP marketing or handle it in-house?

You might think we’re biased when answering this question. We’re not.

Unless outsourcing is right for you – don’t do it!

Whether to outsource or handle marketing in-house depends on your resources, expertise, and goals.

Outsourcing can provide access to specialized skills and save time, while in-house marketing allows for more direct control and alignment with your company culture.

Many MSPs find a hybrid approach, using both internal and external resources, to be effective.

If in doubt – talk to us – we’ll advise.

What are some common mistakes to avoid with MSP marketing?

Common mistakes include:

Ignoring SEO and missing out on organic traffic.
Lack of consistency in content creation and social media engagement.
Not targeting the right audience with your messaging.
Overlooking the importance of follow-up in lead nurturing.
Failing to measure results and adjust strategies accordingly.

How can I target the right audience for my MSP services?

Understanding your ideal customer profile (ICP) is key. Develop detailed buyer personas based on your existing clients, focusing on industries, company size, and pain points.

Tailor your marketing messages to address their specific needs and challenges.

Wingman can help with all of those exercises – it’s where we always start.

Visit our Jetstream page to find out more.

How can I differentiate my MSP from competitors?

To stand out, focus on your unique selling propositions (USPs). This could include specialized expertise, exceptional customer service, industry-specific solutions, or innovative technologies. Clearly communicate what makes your MSP different and better than the competition.

Personalities, personal brand and unique stories about how you’ve helped your customers are key to differentiation. We help clients to develop that type of content, every day.

How long does it take to see results from my MSP marketing efforts?

The time it takes to see results from MSP marketing can vary depending on the tactics used. SEO and content marketing typically take several months to show significant results, while PPC advertising can generate leads almost immediately.

Telemarketing can also accelerate growth and leads coming in.

Consistent effort and regular optimization are key to achieving long-term success.

What are the best practices for MSP website design?

Your website is your marketing foundation and should be professional, easy to navigate, and optimized for conversions. Best practices include:

Clear value propositions: Communicate your unique offerings prominently.
User-friendly navigation: Ensure visitors can easily find information.
Mobile responsiveness: Your site should work well on all devices.
Fast load times: Minimize delays to reduce bounce rates.
Strong calls-to-action (CTAs): Encourage visitors to contact you or request a consultation.

Not sure how yours if performing? Why not try a free website review?

How can I generate more leads through my MSP’s blog?

To generate leads through your blog:

Create valuable content: Address common pain points and provide solutions.
Tell stories: Make sure your content is unique and explains how you’ve been helping your clients over the years.
Include CTAs (call to actions): Prompt readers to take the next step, such as scheduling a consultation or signing up for a newsletter.
Optimise for SEO: Ensure your blog posts rank well in search results to attract more organic traffic.

How important is branding for an MSP?

Branding is crucial for differentiating your MSP from competitors. A strong brand helps build recognition, trust, and loyalty among clients.

Consistent branding across all marketing channels ensures that your message resonates and reinforces your company’s identity.

What should be included in an MSP marketing plan?

A comprehensive MSP marketing plan should include:

Market research: Understanding your target audience and competitors.
Goals and KPIs: Setting measurable objectives.
Strategy and tactics: Outlining how you will achieve your goals.
Content calendar: Planning your content creation and distribution.
Budget: Allocating resources to different marketing activities.
Analysis and optimization: Regularly reviewing performance and making adjustments.

What role does customer education play in MSP marketing?

Both prospect & customer education is a key aspect of MSP marketing.

By providing educational content like blogs, webinars, and guides, you can help potential clients understand the value of your services, how they solve specific problems, and why your MSP is the best choice for their needs.

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