 Share with the world đ"We've been in pursuit of a successful marketing campaign for 30 years.
We've finally solved that problem."
When a business has been quietly powering the tech backbone of global enterprises for 50+ years, it can be easy to underestimate just how much it does and just how much itâs grown.
That was the case with Maintech, an 800-strong IT services company delivering everything from data centre support and end-user solutions to cloud and cybersecurity, at scale, across the world. Theyâre the team behind the scenes making sure critical IT stays up, running, and secure.
While Maintech was busy solving technical challenges for Fortune 500s and hyperscalers, its own marketing message hadnât kept pace.
They knew what they did. They knew who they did it for. But when it came time to tell that story clearly and confidently to the world? Thatâs where we came in.
Locking the door and getting to work
Sometimes, the best work happens when you stop everything and focus. Thatâs exactly what Maintechâs leadership did when Dave (our founder) and Bryony (our vCMO) flew out to New Jersey to kick off the project.
They spent two days in a room, digging deep into what Maintech stands for, both today and tomorrow.
âWe locked ourselves in a room and hammered out: what is Maintechâs message today? What do we want it to be tomorrow? And how do we make that message clear and concise to the marketplace?â
What came out of those sessions wasnât just a new marketing strategy, it was a reset. They had a clear, confident way of telling the world: This is who we are. This is what we do. This is why it matters.
A new website, a new standard
From that alignment came action.
Wingman got to work on building a new website that brought Maintechâs story to life. Clean design. Smart structure. Messaging that made sense to decision-makers, buyers, and technical teams alike.
The result?
âWeâve successfully deployed our new website and itâs getting rave reviews. Itâs clean, itâs smart, itâs concise â and itâs really serving us very well.â
For a company with as much capability as Maintech, the website finally reflected the scale and clarity of their service and created a foundation for everything that comes next.
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Not just a vendor, a partner
But this wasnât a one-and-done project.
Maintech didnât just want a website, they wanted a long-term partner who could help manage every touchpoint of their marketing presence. From ongoing site updates to collateral design, social media, video, and more, they needed someone they could trust to own it and drive it forward.
âThe next phase of our relationship really comes down to the complete profile of our marketing requirements, collateral, web videos, LinkedIn management and more. Weâve basically outsourced it to Wingman and said: âWe trust you. Go get the job done.ââ
That level of trust doesnât happen by accident. Itâs built on shared understanding, clear communication, and a mutual drive to do great work.
Built to last
What started as a website has grown into a true marketing partnership, the kind where both teams understand each other, respect each other, and work together without friction.
At Wingman, thatâs exactly the kind of relationship we aim for. Weâre not here to tick boxes or fill content calendars weâre here to help great IT businesses like Maintech own their message, grow their reach, and keep flying forward.
âItâs much more than a vendor-client relationship. It truly has evolved into a partnership. They get us. We get them. The deal works. Itâs smooth, itâs simple, and itâs effective.â
