Why MSPs Should Add White-Label Websites to Their Offering

Most Managed Service Providers are constantly looking for ways to grow recurring revenue without adding more workload. But while many look outward – chasing new logos and expanding service lines – a huge opportunity is often sitting right in front of them: the clients they already have. 

Your customers trust you with their IT, security, and infrastructure. They see you as a reliable technology partner. Yet, when it comes to their website – the digital heart of their business – most MSPs hand that work off to another provider. That means lost revenue, less visibility, and another vendor entering the client relationship. 

The Overlooked Opportunity 

For many MSPs, website and hosting services feel outside the scope of IT. After all, that’s “marketing,” right? But in today’s digital environment, websites are as much an operational asset as they are a marketing tool. They rely on secure hosting, uptime, performance, and user access – all things an MSP already excels at managing. 

By offering white-label websites and hosting, with a proven partner delivering the marketing know-how for you, you can expand your value without adding extra complexity. Your clients get a seamless, fully managed digital experience under your brand, while a trusted partner handles the technical and creative delivery behind the scenes. 

Why It Works for MSPs 

• New income without new hires – You don’t need designers or developers on staff. Everything is built, hosted, and maintained for you, so you can deliver high-value projects without extra headcount. 

• Reduced complexity – Wingman manages the web build and hosting, freeing your team to stay focused on IT support and cyber security. 

• Client stickiness – The more services a client relies on you for, the harder it is for them to move elsewhere. Websites create another touchpoint that keeps you front-of-mind. 

• Upsell opportunities – Web projects often open the door to new managed service contracts, cyber security upgrades, or could even open the door to other new tech revenue streams like AI and automation. 

A Smarter Way to Grow 

In tough markets, growth doesn’t always come from finding more clients – it comes from deepening relationships with the ones you already have. Offering white-label web services positions your MSP as a complete technology partner, capable of supporting every part of a client’s digital ecosystem. 

And the best part? You’re not taking on more risk or operational load. You’re simply adding another revenue stream that fits naturally into what you already do. 

This offering intentionally simple. You can provide clients with templated websites, fully managed hosting, ongoing website maintenance, or even bespoke projects when needed – all delivered behind the scenes through Wingman, under your brand. 

Final Thought 

Think about how you’d advise one of your own clients. If they were leaving an easy revenue stream untouched, that you could help with, you’d tell them to grab the opportunity. The same principle applies here. 

Start small – even one project can show just how seamlessly white-label websites fit into your MSP model. In a few months, you won’t be wondering if it’s worth it – you’ll be wondering why you didn’t start sooner. Find out how it could look for your MSP here.