Privacy Policy

1. Who we are

Wingman Marketing Ltd is a UK-based marketing agency, providing marketing, telemarketing, and related digital services to business clients.

For the purposes of UK data protection law, Wingman Marketing Ltd is the data controller for personal data collected through our website and when we interact with you directly.

In some cases, we may act as a data processor when handling data on behalf of clients. Where this applies, our clients remain the data controller.

2. What this policy covers

This policy applies to personal data we collect through:

• Our websites
• Email, phone, and direct communication
• Marketing campaigns and events
• Client services and delivery
• Our platforms, tools, and portals used to deliver services

It applies to prospective customers, clients, business contacts, and website visitors.

3. The data we collect

The types of personal data we collect depend on how you interact with us, but may include:

Contact data

• Name
• Work email address
• Phone number
• Job title and company

Marketing and engagement data

• Email engagement (e.g. opens and clicks)
• Event attendance
• Communication preferences

Website and visitor intelligence data

• IP address and approximate location
• Organisation-level visitor identification (e.g. Lead Forensics)
• Pages viewed and on-site behaviour

Technical data

• Browser and device information
• Referrer URLs
• Cookie identifiers and analytics data

We do not intentionally collect special category data (such as health or biometric data) as part of our normal business activities.

4. How we collect data

We collect personal information in a few different ways:

Directly from you

• When you contact us
• When you download content or attend events
• When you become a client

We use trusted third-party platforms (such as Paperform) to securely collect information submitted via website forms.

Automatically

• Through cookies and analytics tools
• Via platforms such as Google Analytics
• Through B2B visitor identification tools such as Lead Forensics

From third parties

• Publicly available sources (e.g. LinkedIn)
• Data provided by clients for campaigns
• Trusted data providers where lawful to use

5. How we use personal data

• Provide and deliver our services
• Communicate with prospects and clients
• Run marketing campaigns and events
• Improve our website and services
• Comply with legal obligations

6. Lawful basis for processing

Legitimate interests: Used for most B2B marketing and business development activities where there is a reasonable expectation of contact and minimal privacy impact.

Contract: Where processing is necessary to deliver services to clients or take steps prior to entering into a contract.

Consent: Where required, such as for certain types of marketing or cookies. We balance our interests against individuals’ rights and provide opt-outs where appropriate.

7. Marketing communications

We may contact business professionals with relevant marketing communications where permitted under applicable laws, including under the UK “soft opt-in” rules for existing contacts. This may include relevant business-to-business outreach via email, phone, or events.

You can opt out of marketing at any time by:

• Clicking the unsubscribe link in emails

• Contacting us directly

We honour opt-out requests promptly.

8. Cookies, analytics and website tracking

We use cookies and similar technologies to understand how visitors use our website and to improve performance and user experience.

Strictly necessary cookies

Used for essential functionality such as security, bot protection, and core site operation.

Performance and analytics cookies

• Google Analytics
• Cookies used by embedded services (e.g. Stripe or media platforms)

Visitor intelligence cookies

We use a B2B visitor intelligence platform that uses cookies and IP-based identification to understand which organisations visit our website. This typically identifies companies rather than individuals.

Functionality cookies

Used by embedded services such as video players to enable core functionality.

Where required by law, cookies are deployed in line with applicable consent requirements. You can control cookies through your browser settings or any cookie preferences tool presented on our website.

9. Sharing personal data

We may share personal data with trusted third parties where necessary, including:

• Technology providers and software platforms
• Email and communications providers
• Analytics providers
• Professional advisers

We only share data where there is a lawful basis and appropriate safeguards in place. Where we process data on behalf of clients, we act under their instructions as a processor.

10. International data transfers

We operate internationally and may work with clients, suppliers, and partners outside the United Kingdom, including in the United States. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:

• Data Processing Agreements
• Standard Contractual Clauses or equivalent safeguards
• Vendor security and risk assessments

11. Data retention

We retain personal data only for as long as necessary for the purposes it was collected, including:

• To provide services
• To meet legal obligations
• For legitimate business record-keeping

Retention periods vary depending on the type of data and context. We regularly review the data we hold and delete or anonymise it where it is no longer required.

12. Security

We take appropriate technical and organisational measures to protect personal data, including access controls, encryption, and vendor due diligence.

13. Your rights

Under UK data protection law, you have rights including:

• The right to access your data
• The right to correct inaccurate data
• The right to request erasure in certain circumstances
• The right to restrict or object to processing
• The right to portability (where applicable)

14. Complaints

If you have concerns about how we handle personal data, please contact us first and we will do our best to resolve the issue.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office: https://ico.org.uk

15. Contact us

privacy@wingman.agency

Wingman Marketing Ltd
Innovation Hub, Enterprise Drive
Braintree, Essex, CM7 2DP