Expert marketing & sales services for IT vendors across the world
The insights we gain from working with MSPs worldwide, give us unrivalled insights in the industry. We use this expertise to work with select vendors in a variety of ways …









Yes, we’re Wingman “MSP” Marketing …
Because of our experience, track record and contacts across the MSP industry, we naturally partner with vendors too, across 5 different areas.
Thought leadership...
from experts.
Marketing services...
for vendor partners.
Telemarketing team...
for personable reach.
Stand out packages...
for your MDF catalogue.
Professional insights...
into the MSP market.
Thought leadership from people who really understand the MSP industry.
Directors, Dave Sutton and Mark Copeman, are regular contributors and panelists for our vendor partners.
As a self-confessed, “C-list celebrity“, Mark frequently appears on stage around the world, supporting partners and adding value with live website reviews and insightful presentations. You can see his speaking calendar here.
- Podcast guests
- Event keynotes
- Panel appearances
- Webinar presentations
- 1:1 partner marketing clinics
- Branded ‘MSP Secrets Revealed’ books
Add value to your partners. Bring in Wingman to inspire their sales and marketing journeys.

“Mark has been invaluable in providing both thought leadership AND practical advice to our partners in the form of 1:1 partner clinics and webinars across all of our regions in EMEA.
The webinars have been amongst the most successful we’ve ever run. We’ve received amazing feedback and I highly recommend the Wingman team if you’re looking for expert thought leadership!”
Marketing services for vendor partners.
We know that you have marketing teams in place, but we also get that they’re overloaded. We also know that it gets harder and harder to come up with innovative campaign concepts. An external team can bring a fresh perspective and new ideas.
MSPs deliver co-managed services. Wingman does the same.
Supplement your team with ours. Get a fresh perspective from a team that works with MSPs every day of the week and let’s work together to drive partner recruitment and engagement.
From white papers, email campaigns, video or landing page builds, we’ve been populating partner portals for years.
Campaign creation
Gamification & education
Campaign execution
Content creation
Collateral production
Video production
“I’m obsessed! 😃 This is really high-quality stuff, Bryony!
Thank you SO much!
This is a superb doc to share with our product marketing team. I found myself just wanting to comment on how great certain areas were, rather than making actual edits.”
Harness our telemarketing team.
With dedicated teams in both our UK HQ and our office in Dallas, Texas, we’ve everything you need to reach out to prospects, and target partners.
Use your own systems or connect to our very own RADAR™ CRM. We’ve the people and processes to deliver …
- MSP contact data provision
- List cleaning
- Market research
- Webinar event registration
- Phone-based partner recruitment campaigns
Our recent webinar campaigns have created an average of 25+ registrations
(net new prospects) for each event.
Packages which stand out, for your MDF catalogue.
MDF and ROI go hand in hand. We get it.
Add our discrete, bespoke, packages to your MDF catalogue, for your partners to take advantage of, whether fully or matched funded.
- Email marketing campaigns
- Online event campaigning
- F2F event attendee recruitment
- SEO projects
- Website / landing page builds

“Amazing presentation – one of the best I’ve seen in the MSP space for a long time. Jaw dropping stuff.”
Insights into the MSP market.
Between us, we’ve been doing this for a long time and have had contact with hundreds of IT organisations across the world.
Dave Sutton has grown two previous MSPs and founded Wingman Marketing in 2017.
Mark Copeman has been part of multiple ventures in the channel, has written 3 books and created the successful Helpdesk Habits programme.
If you’re looking for advice – you’ve come to the right place.
- Go to market strategies
- Launching in a new market
- Consulting & validation
- You can event rent our brains for an hour

“Mark’s Website Teardown webinars were a huge hit — some of the highest registration and engagement numbers we’ve seen.
Our audience learned tons of techniques they could apply right away to attract new customers and grow their businesses in a fun and interactive way.”
NEVER FLY SOLO.
Would you like to start a conversation?
Get in touch …
