IT Channel marketing & sales agency services by IT Channel experts.
Supporting IT Vendors and their MSP / VAR Partners with marketing, sales, and lead generation services right around the English speaking world.
Data & Market Research |
In-Person & Online Events |
Virtual SDR |
Email & Digital Campaigns |
Speaking & Education |
Campaigns
We live and breathe all things IT Channel.
Since 2017, the Wingman Crew have been entirely dedicated to the growth marketing demands of an ever changing & evolving IT Channel.
Built on a foundation of years of prior experience working “in the trenches” of marketing & sales in MSPs and IT Vendors, Wingman boasts one of the most experienced collection of marketing & sales professionals in the Channel globally.
Decades of collective marketing & sales experience
Vast insight from supporting over 300 IT Channel MSPs & Vendors with marketing and growth demands
Plugged-in to ongoing developments and trends across the industry - remaining at the forefront of the Channel
Thought leadership from people who really understand the MSP industry.
The Wingman leadership team are regular contributors and panelists for our vendor partners.
We frequently appears on stage around the world, supporting partners and adding value with live website reviews and insightful presentations.
- Podcast guests
- Event keynotes
- Panel appearances
- Webinar presentations
- 1:1 partner marketing clinics
Add value to your partners. Bring in Wingman to inspire their sales and marketing journeys.
“Wingman has been invaluable in providing both thought leadership AND practical advice to our partners in the form of 1:1 partner clinics and webinars across all of our regions in EMEA.
The webinars have been amongst the most successful we’ve ever run. We’ve received amazing feedback and I highly recommend the Wingman team if you’re looking for expert thought leadership!”
Marketing services for Vendor's Partner Programs.
We know that you have marketing teams in place, but we also get that they’re overloaded. We also know that it gets harder and harder to come up with innovative campaign concepts. An external team can bring a fresh perspective and new ideas.
MSPs deliver co-managed services. Wingman does the same in marketing.
Supplement your team with ours. Get a fresh perspective from a team that works with MSPs every day of the week and let’s work together to drive partner recruitment and engagement.
From white papers, email campaigns, video or landing page builds, we’ve been populating partner portals for years.
Campaign creation
Gamification & education
Campaign execution
Content creation
Collateral production
Video production
“I’m obsessed! 😃 This is really high-quality stuff, Bryony!
Thank you SO much!
This is a superb doc to share with our product marketing team. I found myself just wanting to comment on how great certain areas were, rather than making actual edits.”
Harness our vSDR Outreach.
With dedicated teams in both our UK HQ and our office in Dallas, Texas, we’ve everything you need to reach out to prospects, and target partners.
Use your own systems or connect to our very own RADAR™ CRM. We’ve the people and processes to deliver …
- MSP contact data provision
- List cleaning
- Market research
- Webinar event registration
- Phone-based partner recruitment campaigns
Our recent webinar campaigns have created an average of 25+ registrations
(net new prospects) for each event.
Packages which stand out, for your MDF catalogue.
MDF and ROI go hand in hand. We get it.
Add our discrete, bespoke packages to your MDF catalogue, for your partners to take advantage of, whether fully or matched.
- Email marketing campaigns
- Online event campaigning
- F2F event attendee recruitment
- SEO projects
- Website / landing page builds
Insights into the MSP market.
Between us, we’ve been doing this for a long time and have had contact with hundreds of IT organisations across the world.
Dave Sutton lives and breathes the IT Channel, having grown three previous MSPs and founded Wingman Marketing in 2017.
Bryony Chinnery has a distinguished career in Marketing & Comms for global Cyber Security and Technology brands.
If you’re looking for advice – you’ve come to the right place.
- Go to market strategies
- Launching in a new market
- Consulting & validation
- You can event rent our brains for an hour
“The Website Teardown webinars were a huge hit — some of the highest registration and engagement numbers we’ve seen.
Our audience learned tons of techniques they could apply right away to attract new customers and grow their businesses in a fun and interactive way.”
NEVER FLY SOLO.
Let's talk about your business.
Get in touch with our Crew today to share your goals and explore our approach.
