Welcome to the Wingman Club Lounge

Why the human touch is vital to the sales process In such a digitised world, why is the human touch still so vital to the

What is a data driven marketing methodology? Following on from a talk we gave last month at SaaStock’sfirst online event, I thought that I should

When is best to follow-up? Don’t leave it down to your prospect to get back to you. They might be keen as mustard, but if

Apples vs. Apples or Pears? When a prospect compares your proposal to their current pricing, they feel they are comparing apples with apples. But, that’s

Have the right impact at new prospect meetings The face-to-face meeting, (or perhaps video call in this new socially distant climate!), has to be spot

Nurturing is the key Rinse & repeat! Why go to all of that effort of cultivating a list of target prospects, profiling them and setting

Have time to pick up the phone to prospects? There’s no point in going to all that marketing effort if you’re not going to follow

Are you educating & guiding your prospects? Selling without selling is the new art of wooing potential customers. As the famous book, ‘The Go-Giver’, lays

How up to date is your marketing data? We swear by a ‘data driven marketing’ methodology. But, what does that mean? As business owners &