“So, tell me again, what is an MSP?”
– all generic marketing agencies.
At Wingman, we never need to ask that question. MSPs, Vendors and IT are what we live and breathe.
This means we can focus on what we’re good at …
understanding your business and helping you start more conversations with prospects.
“We have been working with Wingman Marketing for some time now, and I can’t express enough how much they have positively impacted our business.”
– Farica Chang, St Louis MO
A bit about us.
Wingman MSP Marketing is a full-service marketing agency, founded in 2017, that helps Managed Service Providers (MSPs) around the world acquire more clients through “starting conversations”. With years of experience, Wingman Marketing offers a variety of marketing and sales services to help MSPs and vendors around the English-speaking-world to grow their business.
We have a mature and well-structured service offering we call the MSP Marketing Operating System™ that takes businesses from the commercial fundamentals – ensuring our clients have a structured approach to their business focus, target customer profile, and goals before they get into shaping a go-to-market message and approach.
Once the foundations are established, we then operate programmes of digital and traditional marketing campaigns & activities to promote their businesses.
Our service delivery portfolio spans website & brand development, strategy & consultancy, and creative design – through to SEO, blogging, video, PPC, telemarketing and campaigns.
Our mission:
To help IT businesses to start more conversations with prospects.
We aim to become the outsourced marketing department of choice for IT businesses across the English speaking world.
Disciplines including marketing strategy, branding, graphic design, web development, campaigning, SEO/GEO & telemarketing
We currently work across 20 timezones and we love the variation!
Introducing the 'pilots' ...
Wingman was founded by Dave Sutton ...
Falling into the MSP world by way of a happy accident, suffering redundancies while working in the facilities sector at the break of the banking crisis, Dave found himself at home.
Falling immediately in love with the opportunity, scale and business model of MSPs, Dave began his sector career by supporting the growth and development of a then small family business, which was hungry to evolve and grow.
Progressing his career on through two further MSPs operating in niche specialist areas, Dave developed a very deep understanding of achieving success as an MSP – with many growth goal accolades under his belt.
Dave spotted a gap in market to better serve MSPs from a sales & marketing perspective, while in his earlier years in the sector. Operating at the time as a one-man team, the need arose to outsource some of the function – this was however with little success.
... and Mark Copeman joined as a partner in 2022.
A serial entrepreneur, in April 2018, Mark sold his 50% share in the 1-click customer satisfaction SaaS tool, Customer Thermometer.
After 8 years of growth, he built the business up to 1,000+ customers, winning the likes of Facebook and Dropbox.
After his exit, Mark founded Wisecurve and spent 4 years consulting with MSPs around the world and writing MSP Secrets Revealed (episodes 1&2) and Helpdesk Habits, as well as being the creator of the online customer service video programme helpdeskhabits.com and MSPMandA.com
He is a regular online and live conference speaker on the subject of customer experience & marketing for MSPs. His live MSP website teardowns are always a crowd pleaser.
Mark is married with 2 children and lives in the village of Bray, the home of 25% of the UK’s 3-starred Michelin restaurants. He loves to cook and run, but not necessarily at the same time!
They are joined in running the business by Adam and Bryony.
Bryony Chinnery is our CMO and runs our team of virtual marketing managers.
She’s responsible for the day to day delivery to our retained clients and is focused wholly on quality and getting results.
Adam is our Operations Director and is responsible for the smooth running of the business, and our client project work.
He’s been the driving force behind the system which runs our business, RADAR.
Since day one, Adam has worked alongside Dave and is integral to the running of the business.
Our journey so far ...
During this time we've created a full service marketing team, dedicated to helping MSPs & vendors win more customers.
NEVER FLY SOLO.
Let's talk about you.
Get a free website review, discuss your goals or get planning your growth.
Claim your free website review and Josh or Mark, our conversation-starters. They will send over a video, worth more than a Club class seat, to set you on the right path.
If you’d prefer to have more of a chat and get some guidance from us – you know what to click …
