“So, tell me again, what is an MSP?”
– all generic marketing agencies.
At Wingman, we never need to ask that question. MSPs, Vendors and IT are what we live and breathe.
This means we can focus on what we’re good at …
understanding your business and helping you start more conversations with prospects.
“I want to thank the Wingman team for what you do for our campaigns & events. We could not get number of registrants without all the fantastic work you all put in.”
– Laura, Coastal Computer Consulting – GA, US
A bit about us.
Wingman MSP Marketing is a full-service marketing agency, founded in 2017, that helps Managed Service Providers (MSPs) around the world acquire more clients through “starting conversations”. With years of experience, Wingman Marketing offers a variety of marketing and sales services to help MSPs and vendors around the English-speaking-world to grow their business.
We have a mature and well-structured service offering we call the Full-Funnel MSP Marketing methodology that takes businesses from the pre-flight actions necessary prior to cruising with marketing, through to landing more clients
The framework then drives awareness through storytelling and educational events that build your brand’s authority. By tracking intent signals, the methodology pivots from passive interest to active conversations, uncovering prospect pain points through collaborative problem-solving.
These insights are transformed into a formal business case, turning identified needs into a concrete opportunity. The process then secures the close by leveraging established trust to sign a project-based “stepping-stone” engagement. This initial win provides the evidence needed to prove your impact and confidently transition the client into a long-term retained partnership.
Our focus:
To help IT businesses to start more conversations with prospects.
We aim to become the outsourced marketing department of choice for the IT Channel.
Disciplines including marketing strategy, branding, graphic design, web development, campaigning, SEO/GEO & telemarketing
We currently work across 20 timezones and we love the variation!
Introducing the 'pilot' ...
Wingman was founded by Dave Sutton ...
Falling into the MSP world by way of a happy accident, suffering redundancies while working in the facilities sector at the break of the banking crisis, Dave found himself at home.
Falling immediately in love with the opportunity, scale and business model of MSPs, Dave began his sector career by supporting the growth and development of a then small family business, which was hungry to evolve and grow.
Progressing his career on through two further MSPs operating in niche specialist areas, Dave developed a very deep understanding of achieving success as an MSP – with many growth goal accolades under his belt.
Dave spotted a gap in market to better serve MSPs from a sales & marketing perspective, while in his earlier years in the sector. Operating at the time as a one-man team, the need arose to outsource some of the function – this was however with little success.
Dave is joined in running the business by Adam and Bryony.
Bryony Chinnery is our CMO and runs our team of virtual marketing managers.
She’s responsible for the day to day delivery to our retained clients and is focused wholly on quality and getting results.
Adam is our Operations Director and is responsible for the smooth running of the business and our client project work.
Since day one, Adam has worked alongside Dave and is integral to the running of the business.
Our journey so far ...
During this time we've created a full service marketing team, dedicated to helping MSPs & vendors across the channel to win more customers.
NEVER FLY SOLO.
Let's talk about you.
Get a free consultation, discuss your goals, and establish a trajectory for your marketing.
As a systems guy, he’s the driving force behind the platform that runs our business, RADAR.