Wingman’s new MSP Marketing 101 online programme

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Years in the planning. Months in the making.

Need an injection of inspiration? We’ve just launched something just for you.

At the start of 2024, Dave Sutton and Mark Copeman launched the concept of the MSP Marketing operating System™. We liked it so much, we trademarked it and it forms the basis of everything we do for our clients.

The process absolutely works.

With MSPs on every street corner, competition is tough. Those who stand out from the crowd, who are “Persistent, Patient and Consistent” (the other PPC) with their marketing, shine through. However, we see so many who currently are struggling. Their expertise is IT, not marketing and sales.

We want to help.

To reach more businesses, we have created the 𝐌𝐒𝐏 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 – a “how-to” programme designed for both marketing managers and MSP owners who need a starting point and plan for their marketing. It’s based on our MSP Marketing operating System.




Almost 5 hours of video, across 27 modules, alongside downloadable assets, checklists, copy examples, an example proposal and more, all based on our real-world experiences of getting results for MSPs around the world over the last 8 years.

We’ve been delighted with beta tester feedback:

“MSP Marketing 101 is hands down the most informative, clear, and practical marketing course I’ve ever encountered. The MSP Marketing Operating System by Wingman is an exceptional tool that every business should have.

Whether you’re starting from scratch or looking to refine and enhance your marketing strategies, this course is an absolute game-changer. It provides actionable insights and proven techniques that can significantly improve your company’s marketing efforts.

I highly recommend it to anyone serious about taking their business to the next level!”
– Davide Zunino, Technoufficio, Italy

Every Wingman client will be getting free access but we also want to make it available to all.


What’s included

  • 27 high impact videos (4.5+ hours) optimised for desktop and mobile
  • Learn the concept of marketing being a process
  • Learn the importance of getting your marketing foundation right
  • Find out why you need to develop a product ecosystem for your prospects
  • Watch dozens of website do’s and don’t’s
  • Learn how to create the ultimate website call to action
  • Understand the principles of Search Engine Optimisation
  • Get to grips with how your prospects search for your IT services
  • Learn the secrets of getting a flow of regular testimonials
  • Find out how to become an influencer in your marketplace
  • Understand the key marketing metrics you should be tracking to show progress
  • Learn how to create the ultimate sales proposal (based on dozens of client proposal reviews)
  • Get the inspiration and ‘shot in the arm’ you need to get growth going again
  • Download campaign ideas to use tomorrow
  • Use our lists of calls to action and example ‘free gifts’ to start conversations
  • Experiment with our example telemarketing scripts
  • Access for 365 days


If you’re looking to take your marketing to the next level in 2025, the programme was released last week and you can grab a FREE trial of the programme here.

Let's talk about you.

Get a free website review, discuss your goals or get planning your growth.

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Claim your review today and Mark or Josh will create a personalis/zed video for you, to set you on the right path to success, with our compliments.

Or, if you'd prefer a chat, we'd love to start a conversation.

We are proud to have worked with 300+ MSPs around the world. All of our relationships start with a friendly chat with our conversation starters, Mark & Josh.