RADAR CRM
Sales and marketing are processes. Processes need systems.
RADAR is the system behind your MSP’s growth.
A central ecosystem for CRM, marketing automation, and performance management – giving structure to engagement, visibility to pipeline, and clarity to every next step.
Why have a system?
Management & Automation
Sales and marketing are no different from any other business function – they are processes. And processes need systems.
RADAR provides the structure required to maintain consistent, meaningful engagement with prospects over time, while tracking every interaction along the way. It removes reliance on memory and manual follow-up, replacing it with a clear, repeatable growth system.
Unlike generic CRMs, RADAR brings marketing activity, sales follow-up, and performance tracking into one shared platform. It captures engagement, scores intent, and signals when it’s time for a personal touchpoint.
That’s how marketing momentum becomes measurable pipeline – and pipeline becomes revenue.
What is RADAR CRM?
RADAR is Wingman’s integrated growth system, built around three core areas:
1. CRM
House your prospect data, capture contact form leads and intent signals, and structure outreach and opportunity pipeline management in one clear system.
2. Marketing Automation
Run dynamic drip campaigns, track engagement, and apply automated lead scoring – so you know who is warming up and when to follow up.
3. Marketing Management
Oversee KPI dashboards and reports, track the metrics that matter, and manage your marketing calendar, strategy, tactics, and impact in one place.
RADAR brings structure, visibility, and accountability to sales and marketing – turning activity into measurable growth.
“What really sets Wingman Marketing apart is their knowledge of our industry.
They always deliver fresh and effective ideas that hit the mark with our audience. From planning to getting things done, they’ve got us covered.”
Jenna Rigg | ITEE Sales Consultant
How our clients use it.
A shared ecosystem for growth
RADAR isn’t just a tool our clients log into – it’s a central ecosystem we use together to manage marketing and lead progression end to end.
Within RADAR, we jointly:
- Capture and manage leads directly in the CRM
- Track follow-up activity across email, LinkedIn, calls, and campaigns
- Build insight-led prospect lists, turning AI-enabled research and data into tangible opportunities
- Nurture relationships over time using Marketing Automation to build trust and engagement
- Set and track KPIs collaboratively through Flightplan dashboards
- Integrate with existing MSP stacks via native integrations, webhooks, or Zapier
The result is shared visibility, shared accountability, and structured follow-through – ensuring marketing activity translates into pipeline, and opportunities don’t slip through the cracks.
NEVER FLY SOLO.
Let's talk about you.
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