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What to do after meeting with a prospect You have just left a prospect meeting, you thought things went well, you used your professional demeanour and friendly nature to push the value that your service offers. But what is the next steps? The first thing

Making the most of your prospect meetings So, you’ve bagged yourself a meeting with a new prospect, now let’s walk through how to make the most out of that meeting to give you the best chance of winning yourself a new customer. Before you walk

How to compete against other MSPs The world is a smaller place than it ever has been before, this has allowed more businesses to join the rat race for new clients. It is essential that you learn to put yourself apart from them and always

  The Types of Growth in your MSP Growth can come in different forms – you can have a focused industry niche you’re targeting or go for a term called broad growth. The two distinct categories go a little like this – they could be

Wingman 5 Minute Q&A Session: with Brian Byrne of Mesh Security. I’m pleased to have joined with Brian Byrne, Founder and CEO of Mesh Security – the MSP focused email security platform – to collect his insights on where the security market for MSPs stands

How to make tech interesting to non-tech buyers In our previous articles we explored what prospective buyers want to hear and how your messaging should be relevant.   We are now going to tackle how you make tech solutions interesting to buyers who are simply not technical people, as explored in

How to make your MSP marketing messages stick with prospects In the previous article we explored how to approach your messaging, aiming for a solution-based message to specific operational and commercial challenges and not technical ones. In this – the fifth article in the series